Leader in cycle tyre innovation vittoria is releasing the new Corsa PRO cotton tyre, the most advanced road tyre ever made. Engineered to perfection, the new Corsa PRO is delivering the unparalleled racing performance and riding experience that has only been available to the professional World Tour riders. Until now. The new tyre launches globally with […]
techSPARK, the non-profit organisation and community for ‘all things tech in the west’, have appointed Firehaus to develop a clearer brand purpose and positioning. The brand consultancy, based in Bristol’s Engine Shed, promises to ‘ignite your brand’ making it a catalyst to enable organisations to reach a wider audience. Clients include the University of Bristol, […]
Vittoria, the world’s most advanced bicycle tyre company, has launched its official manifesto film at the opening of Vittoria Park, the new 5-hectare bike park next to the brand’s HQ in Brembate Italy. The film, created by Bristol-based brand consultancy Firehaus, summarises the development of Vittoria’s global brand repositioning under The Ride Ahead banner. Firehaus […]
Firehaus, the Bristol-based brand consultancy, are launching Vittoria’s latest brand campaign ‘Own the Unknown’. The campaign is a collaboration between global leaders in cycle tyre innovation Vittoria and fellow pioneers: percussionist and composer Ian Chang, sustainable trail creators Velosolutions, and members of the new UCI MTB World Cup team Pump for Peace Racing. The campaign […]
Firehaus announce an exciting new project with Loughborough University. The brand consultancy will be working with the leadership team of the School of Business and Economics to position and rebrand the school in preparation for its next stage of growth. The University currently ranks in the top 10 in all UK league tables and is […]