Gumtree and Fold7 have launched the second phase of their latest creative campaign, with a series of out of home activations based around the power of shopping local. The work follows on from the launch of “The Neighbourhood’s Good” TV ad in January, which formed the first phase of a 360 campaign. The activations, which […]
Gumtree, the UK’s biggest buying and selling community, will launch a new advertising campaign, The Neighbourhood’s Good, on Saturday 12th January, emphasising the brand’s role in creating a sense of community purpose and local pride. Used by one in three people in the UK[, Gumtree is aiming to highlight the connections made between its users as they […]
Fold7 announced the launch of the next spot in the “When life moves, make your Rightmove” campaign. The campaign continues to focus on the dynamics of change in our lives – using relatable day-to-day experiences to inspire people to reassess their current home environments and consider whether their homes still match their needs and ambitions. This specific […]
Creative advertising agency Fold7 announced the appointment of Michelle Hickey as Head of Production. Michelle will lead Fold7’s film, video and content production department, reporting into Ryan Newey, founder and Chief Creative Officer. With this new appointment, Fold7 aims to continue driving the evolution of the production department. Michelle will be accountable for supporting and […]
In a world first, Carlsberg teams up with creative agency, Fold7, and production company, Armoury, to launch a waterfall-powered pub off the back of a new four-part documentary series, ‘Build the Danish Way’. With this new piece of branded content, Carlsberg opts for a non-conventional approach to the reality TV format to reimagine the […]
NABS has thrown down the gauntlet to the media and advertising industry with 2017’s #RideAdland, which revs up on 5th October 2017. The second year of the industry cycle challenge sees a total of 30 teams competing in the cross-industry tournament – the 50km Fun Race and 130km Epic Race – across a virtual London […]
Hilton is launching the biggest global campaign in its 97-year history called ‘Stop Clicking Around’ that encourages travellers to book rooms directly through the brand instead of hunting around on other sites like Expedia to find the lowest prices. The international hotel chain’s latest initative attempts to show consumers the perks of joining and booking […]