Williams Murray Hamm (WMH), the brand innovation, design & strategy agency, is behind the new identity for the international The FAB Awards program, which recognises the best in creative work for food, beverage and restaurant brands in over 60 countries. FAB awarded WMH the brief without a pitch and asked the agency to create a […]
We’ve all been there! We call it FOMO, Fear Of Missing Out: the anxiety that ‘something cool’ is happening elsewhere, and you’re not there to experience it. The reality, however, is that most nights out are not what they are cracked up to be and most of us often wish we were staying in, at home […]
pladis, the global snacking company behind iconic brands like Mcvitie’s, Jacob’s, Carr’s and go ahead!, has appointed TBWA\London for strategic and creative duties and Manning Gottlieb OMD for media planning and buying. The newly appointed agencies will work across all McVitie’s brands including Digestives, Hobnobs, Jaffa Cakes and Rich Tea, in addition to the other suite of pladis brands […]
Wavemaker Select has been appointed by healthy and sustainable food company, Wessanen UK, as its media planning and buying agency. The appointment follows a competitive two-month pitch process run by Creativebrief, which involved a chemistry session, workshop and final pitch presentation. Three agencies were invited to pitch for the account, which has a value of […]
Sausalito-based agency, BSSP have been named lead agency for yoghurt brand, noosa. As new entrants have taken over the category, BSSP is on a mission to help noosa carve out a spot in an increasingly cluttered space. Noosa was acquired by Sovos Brands in 2018, which also includes Michael Angelo’s and Rao’s Homemade. Upon acquisition, Sovos put the business up […]
On October 19, Cadbury took their partnership with Age UK to the next level by launching a ‘Donate Your Words’ shop, where money had no value – but your words did. The UK’s favourite chocolate brand purchased the stock on behalf of the public, so that they could choose any item they wanted in […]
Unilever-owned food brand Unox has released a sixty-second animated television commercial to launch its new campaign for the vegetarian line in the Netherlands. In the film, a butcher’s nature-loving daughter devises a plan to switch out the family’s smoked sausage for Unox’s vegetarian equivalent. As Unox marketing manager Thijs Sleddering puts it: “If you want […]
Napolina, one of the UK’s leading Italian cooking brand, has unveiled a new look for its full product portfolio with strategy and design by brand consultancy Brandon. The updated range is currently rolling out, starting with tinned tomatoes that launched on shelf in September. Napolina, which originally launched in the UK in 1965 and is famed for […]
Organic, raw chocolate brand Raw Halo has launched its new brand identity and packaging across its range of vegan bars, with design by London-based agency B&B studio. Now available in Waitrose, Ocado and Holland & Barrett, Raw Halo bars are crafted using ethically sourced ingredients including single-origin cacao and coconut sugar. At the heart of Raw […]
Lidl is a challenger brand in Sweden, competing against grocery-giant duopoly ICA and Co-op. To grow eight percent year over year, while the category only grew three percent, Lidl has relied on creativity rather than large marketing spend. In a new campaign called Lidl Micromarket, the brand asks customers that love Lidl to open-up “shop” inside their home. By inviting friends who are sceptic about Lidl’s […]