Today, Budweiser, the proud partner of the England Women’s team since 2019, kicks off its new multi-channel campaign ahead of the 2023 FIFA Women’s World CupTM, featuring Beth Mead and England football legend Karen Carney. Delivered across VOD, social, digital and Out of Home, the campaign ‘Greatness is Yours to Take’, is centred on those […]
In less than a month, the French women’s football team will play their 1st match in its most important international competition of the year, against Jamaica. This is a key moment for Orange, who has been a committed partner of all types of football for more than 24 years, and of the French Football Federation since […]
An artistic and musical performance in which the coaches become orchestra conductors To enhance the Ligue 1 Uber Eats show, Prime Video presents its “Ligue 1 Symphony”, a hymn created using the gestures and body languages of the Ligue 1 coaches who, exceptionally, swap their sideline pacing for the role of orchestra conducting, leading 70 […]
The launch of the “Dreams of Europe” audio service by sports betting brand Oddset, with the help of the Stockholm-based communication agency Perfect Fools, showcases the power of AI in creating immersive experiences for sports fans. The service consists of 32 AI-generated radio commentaries that allow football supporters to dream about how their team wins […]
Expectedly, the football world talks about nothing but, well, men. Namely, the male players and coaches. This year in Qatar, three women are stepping into this male-dominated field. And with them, we’ve started a new era for women in sport. Stephanie Frappart, Yamashita Yoshimi, and Salima Mukansanga are the first-ever female referees to be appointed […]
It’s only fitting that the most popular car in Brazil is called Gol, the Portuguese word for Goal. And it’s also only fitting that, during the World Cup, AlmapBBDO and Volkswagen are sending 7 Brazilian-made, 2014 edition Gols back to Germany, in an effort to reset the balance of the footballing universe after the stunning […]
FC Home & Deco, the Argentinian retailer, has launched The Passion Calculator, software based on an algorithm that posts discounts on social networks depending on what is happening during the country’s matches in the World Cup. In a blend of amusement and useful probabilities, the service works to calculate the odds of accidentally damaging a […]
Guinness celebrates the power of football fandom in breakthrough new campaign
The latest GUINNESS campaign in Africa celebrates how football fans find ingenious ways to make the experience of watching the game accessible for everyone. Launching this week, “Brothers” celebrates the relationship between Miracle, and his brother, Abidemi who are united behind their shared passion for football. The new GUINNESS advert is set in a Nigerian […]
Football has a long history of uniting people both on and off the pitch and whilst many celebrated the Lionesses UEFA Euro win, conversations surrounding gender equality increased and were brought to the fore. Christian Aid picked up on this changing sentiment and has planned a reactive campaign to highlight gender injustice across the world. […]
Campaign launched on 4th August to promote the chance to win a masterclass training session with footballing heroes for local school or football club Competition part of retailer’s Eat Well Play Well partnership with home nation FAs Customers will be entered into draw when registering and buying an Eat Well product with Sparks – with […]