Titled ‘This is Home’, the new spot for Arsenal and Adidas explores London inclusivity; as Gunner legend Ian Wright puts it: “You ain’t born a Londoner, you’re made one.” The film by Iris, shows how Arsenal players and fans from around the world feel so at home in London, and at Arsenal, they’ve become part […]
Red Star FC is a legendary football club in France, marked by its history, its culture and especially its territory. For the reveal of its new shirt, the Saint-Ouen club launch an innovative campaign that is inspired by as well as taking place in the Red Star FC neighbourhood. As the first brand ever to […]
Men’s skincare brand BULK HOMME is taking its next step towards becoming the world’s number one men’s skincare brand with the appointment of Kylian Mbappé, the Paris Saint-Germain and French national superstar footballer, as its global brand ambassador. BULK HOMME approached Kylian Mbappé to become its ambassador after he attracted worldwide attention as the world’s […]
This season, Sure Men, one of the UK’s leading men’s deodorant, joined forces with Kinetic Worldwide and DOOH.com to create a dynamic and responsive DOOH campaign focusing on key fixtures for the brand’s football partner clubs; Chelsea, Manchester City and Everton. Powered by DOOH.com’s RUSH platform the creative campaign targeted football fans using club and player IP amplifying insightful […]
In 2019 there will be an all English final in both The Champions League (Spurs vs. Liverpool) and the Europa League (Arsenal vs. Chelsea). This is the first time in history that this has happened. The narrative of strength in diversity that is part of the UK teams’ story aligns perfectly with HSBC’s brand narrative […]
England’s most famous football song, ‘Three Lions’, has been rewritten with a Lionesses twist to inspire the nation to get behind the England Women’s team ahead of the FIFA Women’s World Cup this summer. Lucozade Sport has reworked the original song as part of its campaign to inspire support for the Lionesses this summer. […]
Tottenham Hotspur partner Audi UK has brought the Tottenham Hotspur Cockerel back for another adventure, as part of its showcase of the Club’s new stadium. Created by We Are Social Sport with production from We Are Social Studios, the campaign’s hero film sees the cockerel arrive at the stadium in an Audi Q8. The content shows off a number […]
New Balance launched a global campaign titled ‘Live It’, revealing the new Liverpool FC home kit for 2019/20. The campaign has been created in partnership with ZAK, New Balance Football’s global creative agency. ZAK has created an integrated campaign that will roll out across numerous key territories, featuring in flagship New Balance, Liverpool FC and […]
As part of its global Exhibit Pack campaign, adidas has worked with independent global creative agency Crowd to create a football competition focused on user-generated content in the United Arab Emirates and Saudi Arabia. To promote its product range Exhibit Pack, which focuses on four football boots (X, PREDATOR, COPA, NEMEZIZ), adidas developed a global campaign No Fakers, Creators […]
The robin has made its long-awaited, permanent return as Bristol City has unveiled its brand new crest to support the next chapter of its proud history. The robin, which was designed by brand and marketing agency, Mr B & Friends, will appear on the home and away kits of City and City Women next season, […]