Volvo releases latest live test, ‘The Chase’

Volvo releases latest live test, ‘The Chase’

http://www.youtube.com/watch?v=_BRoU1hw-CU Volvo‘s latest ‘live test’ video premiered on YouTube, with a Volvo FL Distribution truck thrown into the deep end of a Spanish bull run. Created with Swedish agency, Forsman Bodenfors, ‘The Chase’ was also worked on in post-production by The Mill. Set in Ciudad Rodrigo, where Spain’s infamous ‘encierro’ is said to have started […]

Hamster Hijacks Truck in Volvo Stunt

Hamster Hijacks Truck in Volvo Stunt

Forsman & Bodenfors and Smuggler turn a hamster into a trucker in mind-blowing stunt. “I know it’s hard to believe a hamster could drive a truck, but Charlie the hamster did it. What you see in the film is the real thing’’ says Lars Terling, Vice President Marketing Communications, Volvo Trucks. Exactly a year after […]

Second Screening Approach For Swedish Radio

It’s interesting to see a second screen approach for radio. Forsman & Bodenfors have created  an interactive radio player for computers, tablets and mobile to encourage sharing radio programmes via social media. It’s a very simple concept, well executed.  Think of it as sound cloud for radio, and built for sharing on facebook. The more content […]