Second Screening Approach For Swedish Radio

It’s interesting to see a second screen approach for radio. Forsman & Bodenfors have created  an interactive radio player for computers, tablets and mobile to encourage sharing radio programmes via social media.

It’s a very simple concept, well executed.  Think of it as sound cloud for radio, and built for sharing on facebook. The more content that’s added, the richer each programme gets and the more it’s shared.

Swedish radio has already picked up gold at the Art Director’s Club and Eurobest.  It’s a shame that there is no link to try the app.  I’d be interested to see how it does outside of the case film.

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