A stylish gentleman inserts a virtually invisible hearing aid and proceeds to dance around his apartment to the beat of popular French 80s track, “De bonne humeur ce matin” (A good mood in the morning) by Tristan.
When the music cuts unexpectedly, he bangs on his ceiling in disappointment, revealing that the music was coming from his upstairs neighbour all along.
With the aid of Incognito by French optical and hearing aid retail chain Alain Afflelou, customers are able to hear their favourite sounds.
The 20s and 30s TV and online spots from BETC are directed by Rémi Danino with Executive Creative Director Antoine Choque.
Credits
- Brand: Incognito by Afflelou
- Agency: BETC
- Production company: Prose on Pixels
- Director: Rémi Danino
- Executive Creative Director: Antoine Choque
Source: BETC
New French TV spot will get you dancing: Incognito by Afflelou added by newsroom on
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