To coincide with International Epilepsy Day on 26 March 2019, the Fondation FranÇaise pour la Recherche sur ‘l’Épilepsie (FFRE), which supports research into epilepsy in all its forms, decided to convey their message in an unexpected and unique way. The Serviceplan France ‘Cash Épilepsie’ campaign aims to highlight the everyday experiences of people with epilepsy, and […]
Bouygues Telecom won a lot of hearts over last Christmas with their awkward dad dancing to Redbone’s “Come get your love”. The ad collected over 150 million organic views and the soundtrack became the most Shazamed song in France over the Christmas period. Now a new humorous spot ‘Mamita’ by BETC, in line with Bouygues’ […]
To coincide with International Women’s Day 2019, a coding training program for young women designed to improve gender parity in the digital industries, has been developed by Sarenza with Serviceplan France and BECOMTECH. For Sarenza, a French company specialising in the online sale of shoes and accessories, equality between men and women at work is […]
The French multi-national food products corporation Danone turns 100 years and so do their iconic yoghurt pots. To celebrate the occasion the brand takes on a travel in time and went searching deep in their archives to bring out their very first advertisement prints. The posters, that were revisited by BETC Paris, were then used […]
Yuki Kani joins BETC ETOILE ROUGE in the role of Creative Director and as part of the creative teams helmed by Executive Creative Director Jasmine Loignon. After graduating from the Tama Art University in Tokyo, Yuki begun his career at Carré Noir, before joining BETC and later BETC Luxe as Art Director. During his 12 […]
We Are Social Paris is targeting tattoo lovers on social media with a new campaign and, for French residents, the offer of a free inking – so long as you are happy to wear a major social platform logo. The agency has taken the logos of ten social media brands and rendered them in various […]
Serviceplan France create TV and online Christmas campaign for Auchan Retail France. Six weeks since launching the new brand communication for Auchan Retail, Serviceplan France conceive a Christmas film featuring children having second thoughts about misbehaving in case Father Christmas doesn’t bring them a present. The cute Auchan Christmas TVC and online film from Serviceplan […]
Brand design consultancy Lewis Moberly has delivered an engaging and authentic new identity for a range of children’s art materials from heritage French brand Lefranc Bourgeois, a key player in the Colart group. Following the design of a new identity and packaging for parent brand Lefranc Bourgeois in 2017 – resulting in an enthusiastic re-listing […]
Christmas has started at Bouygues Telecom who are once again marking the arrival of the festive season with a heartwarming Xmas-advert. The loving father in this little film is a man with some groovy moves… We get to follow him and his son as the years go pass and the kid goes from being a […]
Popular French online shoe brand Sarenza have launched a new digital campaign conceived by Serviceplan France to introduce the ‘Boots 2018’ collection. The Sarenza ‘Boots 2018’ digital campaign is based around two films (15 “& 20”) which unravel the mystery about what makes dogs pull frantically on their leads, or pounce on passers-by in the […]