European DIY chain Hornbach works with their long-time creative partner, Heimat on a collaboration with globally renowned architect and designer Sigurd Larsen with the aim to make high-end design affordable. Working from a premise that great design should be democratic and accessible, Larsen has worked with Hornbach to create something new and rather wonderful: […]
Ekornes Möbelvertriebs GmbH, a member of the Ekornes Group founded in 1934 in Sunnmøre in Norway, presides over a media budget that not only includes consultancy on strategic development of the Stressless brand in Germany, Austria, Switzerland and the Netherlands, but also media planning for TV, print, digital as well as targeted retailer communication in […]
Conceived by SMFB, Oslo, this campaign helped IKEA customers sell their old furniture as easily and quickly. Called “The Second Hand Campaignâ€, the agency asked customers if they would like to sell their IKEA furniture. 50 customers were chosen, with their old products gracing broadcast, print, and outdoor ads, which are accompanied with a phone […]
http://www.youtube.com/watch?v=2EK5yeWxtYQ Created by the Auge Headquarter, in Milan, Italy, this video ad shows how IKEA’s furniture can be adjusted to accommodate a young boy. This cheerful video shows the boy doing all he can to become taller so that he can reach a box on a shelf—he succeeds, only because his grandfather has adjusted its […]
Ikea has created an augmented reality app that allows customers to see how its products would fit into their homes as it looks to boost its online and mobile sales and limit returns of ill-fitting furniture. The updated 2014 Ikea Catalogue app, available on iOS and Android, will enable customers to try out 90 products […]