Mindshare’s Gowthaman Ragothaman: ‘Industry is at the cusp of that ‘Aha’ moment, but is not there yet’
Mindshare is placing its FAST (Future Adaptive Specialist Team) integrated performance unit at the heart of its business going forward. According to the agency, FAST is an integrated service that joins together with traditional media planning and buying services, enabling maximum efficiency in driving insights, targeting, allocating investment, activating and optimising across all media. To […]
