7th July 2022: Rania Robinson, CEO & Partner of Quiet Storm, has begun her term as President of WACL, taking over from ITV’s Kate Waters, with an inaugural speech at WACL’s first in-person AGM in three years. Speaking to the over 200 Women in Advertising and Communications Leadership members gathered at an event that was […]
Campaign seeks to raise awareness for fair salaries among both women and men, eliminating gender wage gap
As Peru has one of the highest rates of the gender wage gap in Latin America (29.6%), Scotiabank, one of the largest banks in Peru, made a public commitment to change this. With the help of Wunderman Thompson Peru, and on the occasion of International Women’s Day, Scotiabank surprised all its female clients who opened […]
In Hollywood, 96% of film directors are men. In Europe 81% of films are directed by men. Only 20% of films shown in Swedish cinemas so far this year have female directors. The Göteborg Film Festival think this leads to an imbalance that makes the film industry more one-eyed than it needs to be. A […]
The Female Quotient, a female-owned business committed to advancing equality in the workplace, launched a new campaign developed by Burns Group, a female-led, NYC-based brand transformation company, called ‘Make Equality Moves.’ The initiative aims to drive tangible movements, developed by The Female Quotient, to solve for the harrowing reality that from where we stand today, gender equality is […]
New research has shown that brands need to rethink how they market to men: many old-fashioned, views of masculinity are still prevalent, thanks in part to the stereotypes seen in advertising. It also highlighted that the supposedly more progressive millennials and Londoners are among the main culprits when it comes to perpetuating an unrealistic view […]
On Friday, May 24th it was 100 years since the parliament took the decision to approve universal voting rights in Sweden. Nevertheless, many still struggle for the right to a voice. Today the nation have come a bit along the way towards equality, but in the end, men are still in leading positions. That’s what the […]
Plano de Menina (Girl’s Plan), a social initiative whose goal is to give a voice and opportunities to underprivileged girls throughout Brazil, offering courses and workshops on financial education, entrepreneurship, career building, self-esteem, law, citizenship, and other subjects, created the #EqualPay movement in partnership with BETC/Havas, in order to call on public institutions, employers and society at large to reflect […]
On International Woman’s Day, Clear Channel Peru were determined to highlight the gender disparity that still exists in the nation today. That’s why their “Create Lab” department worked six different creatives to raise awareness. This, in tandem with “Clear Targets”, Clear Channel’s new audience measurement tool for outdoor advertising, let them choose 31 strategic locations […]
Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly nine million Kazakhstan women account for 40% of the country’s GDP. 43% of all Kazakhstan’s small and medium sized businesses are operated by women and 52% of the country’s sole proprietors are female. ForteBank is […]
The&Partnership Nordics has created a new campaign, ‘Femti Femti’ (“Fifty Fiftyâ€) for Swedish household retailer Tretti, revealing how the equal sharing of household chores leads to longer-lasting love. ‘Femti Femti’ is based on data from Stockholm University, which shows that couples who share household chores equally stay together longer – and that arguments over housework […]