The Female Quotient launches ‘Make Equality Moves’ campaign via Burns Group

The Female Quotient launches ‘Make Equality Moves’ campaign via Burns Group

The Female Quotient, a female-owned business committed to advancing equality in the workplace, launched a new campaign developed by Burns Group, a female-led, NYC-based brand transformation company, called ‘Make Equality Moves.’ The initiative aims to drive tangible movements, developed by The Female Quotient, to solve for the harrowing reality that from where we stand today, gender equality is […]

Marketing to Men? BBD Perfect Storm’s research shows the pressure to succeed is real

Marketing to Men? BBD Perfect Storm’s research shows the pressure to succeed is real

New research has shown that brands need to rethink how they market to men: many old-fashioned, views of masculinity are still prevalent, thanks in part to the stereotypes seen in advertising. It also highlighted that the supposedly more progressive millennials and Londoners are among the main culprits when it comes to perpetuating an unrealistic view […]

100 years of female voting rights – but the power still belongs to men, says new Allbright and ANR BBDO campaign

100 years of female voting rights – but the power still belongs to men, says new Allbright and ANR BBDO campaign

On Friday, May 24th it was 100 years since the parliament took the decision to approve universal voting rights in Sweden. Nevertheless, many still struggle for the right to a voice. Today the nation have come a bit along the way towards equality, but in the end, men are still in leading positions. That’s what the […]

Girls fight for #EqualPay in Plano de Menina’s new initiative via BETC/Havas

Girls fight for #EqualPay in Plano de Menina’s new initiative via BETC/Havas

Plano de Menina (Girl’s Plan), a social initiative whose goal is to give a voice and opportunities to underprivileged girls throughout Brazil, offering courses and workshops on financial education, entrepreneurship, career building, self-esteem, law, citizenship, and other subjects, created the #EqualPay movement in partnership with BETC/Havas, in order to call on public institutions, employers and society at large to reflect […]

Clear Channel Peru uses data to generate awareness in men for Women’s Day

Clear Channel Peru uses data to generate awareness in men for Women’s Day

On International Woman’s Day, Clear Channel Peru were determined to highlight the gender disparity that still exists in the nation today. That’s why their “Create Lab” department worked six different creatives to raise awareness. This, in tandem with “Clear Targets”, Clear Channel’s new audience measurement tool for outdoor advertising, let them choose 31 strategic locations […]

ForteBank produces ‘FORTE FEMME’ perfume to celebrate female entrepreneurship

ForteBank produces ‘FORTE FEMME’ perfume to celebrate female entrepreneurship

Discussing women’s rights is deemed inappropriate in Kazakhstani society, as is a woman’s desire to study or work. Yet, nearly nine million Kazakhstan women account for 40% of the country’s GDP.  43% of all Kazakhstan’s small and medium sized businesses are operated by women and 52% of the country’s sole proprietors are female.  ForteBank is […]

The&Partnership Nordics uses voice recognition to address gender equality for Swedish retailer Tretti

The&Partnership Nordics uses voice recognition to address gender equality for Swedish retailer Tretti

The&Partnership Nordics has created a new campaign, ‘Femti Femti’ (“Fifty Fifty”) for Swedish household retailer Tretti, revealing how the equal sharing of household chores leads to longer-lasting love. ‘Femti Femti’ is based on data from Stockholm University, which shows that couples who share household chores equally stay together longer – and that arguments over housework […]

UEFA women’s campaign tackles triumph and tragedy in hard-hitting mini-documentary series with a hat-trick of European stars

UEFA women’s campaign tackles triumph and tragedy in hard-hitting mini-documentary series with a hat-trick of European stars

UEFA has released teaser trailers of its bold new women’s football mini-documentary series focusing on the compelling back-stories of Europe’s most successful players. Entitled Strong Is… the three-part short features document the journeys of the most distinguished players and personalities in the women’s game, dealing with subjects ranging from personal tragedy and injury trauma, mental […]

Not A Single Woman Made The Forbes 100 Richest Athletes List

Not A Single Woman Made The Forbes 100 Richest Athletes List

Amsterdam Worldwide has developed a creative campaign to shine a light on the world of female boxers entitled GIRLS FIGHT. The creative is a series of photography and video portraits about Europe-based female pro fighters conceptualised and created by the Amsterdam Worldwide Group and photographed and filmed by renowned photographer Vitali Gelwich. By telling the […]