Jacqueline Fernandes stars in Rediffusion’s new campaign for Nova Eyewear

Jacqueline Fernandes stars in Rediffusion’s new campaign for Nova Eyewear

 Nova Eyewear’s latest campaign featuring their brand ambassador Jacqueline Fernandes has been rolled out recently. The campaign has been conceptualised by Rediffusion and it modishly showcases Nova’s line of products that are modish, urbane and serves eye care needs. The campaign film theme of ‘vision meets fashion’ showcases how the wide range of its […]

Black & Lizars launches eye-catching ad campaign

Black & Lizars launches eye-catching ad campaign

One of Scotland’s largest independent optical groups, Black & Lizars, has launched its new ‘surprisingly affordable’ advertising campaign, highlighting its commitment to premium service and the entry price of its designer frames and lenses. Rolled out across outdoor, print, digital, and in-practice platforms, the new campaign goes live beginning August 14. The new creative advertising […]

Ray-Ban’s Video Ad Uses ‘Ordinary’ Desk Items To Create Optical Illusions

Ray-Ban’s Video Ad Uses ‘Ordinary’ Desk Items To Create Optical Illusions

The team behind Never Hide Films has created this memorable ad for sunglasses brand Ray-Ban with anamorphic desk objects. Borrowing heavily from fellow YouTube user Brusspup, this “Super Clever Sunglass Illusion” features seemingly ordinary items on a desk, which turn out to be hyperrealistic anamorphic cut-outs when viewed from another angle. The only item on […]