Ray-Ban’s Video Ad Uses ‘Ordinary’ Desk Items To Create Optical Illusions


The team behind Never Hide Films has created this memorable ad for sunglasses brand Ray-Ban with anamorphic desk objects.

Borrowing heavily from fellow YouTube user Brusspup, this “Super Clever Sunglass Illusion” features seemingly ordinary items on a desk, which turn out to be hyperrealistic anamorphic cut-outs when viewed from another angle.

The only item on that desk that is not an illusion is the pair of Ray-Ban sunglasses, making us viewers focus on the only “real” object within the video.

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