Fans of competitive baking eagerly awaited the return of the Great British Bake Off (GBBO) on Channel 4 at the end of August. Now in its eighth series, the popular prime-time amateur baking competition is still a hit with viewers, despite the news earlier in the year that it was moving from the BBC to […]
Dr. Oetker will be encouraging British shoppers to ‘Dare to Bake’ with its new Great British Bake Off (GBBO) sponsorship. The UK’s leading home baking brand has launched a new creative based around the notion that there is no one better to encourage people to bake than the cakes themselves! Viewers will meet characters including; ‘The […]
New, analysis has identified 2015’s most emotionally resonant TV moments. The analysis, which involved close monitoring of over a billion Twitter conversations, was carried out by advertising agency Telegraph Hill. The agency scrutinized Twitter conversations to identify specific moments within broadcasts that had real emotional impact and prompted viewers to share their feelings on social […]