Ad budgets won’t grow as much as expected in 2019, according to GroupM’s Ad Forecast

Ad budgets won’t grow as much as expected in 2019, according to GroupM’s Ad Forecast

GroupM, WPP’s media investment group, updated its 2018 and 2019 ad investment forecasts and slightly downgraded 2018 growth expectations from 4.5% to 4.3%. 2019 growth projections are also whittled from 3.9% to 3.6%, with total new investment anticipated to reach $19B instead of the $23B earlier predicted. (Recent US dollar appreciation versus just about every […]

GroupM State of Video report considers key video trends affecting advertisers

GroupM State of Video report considers key video trends affecting advertisers

GroupM, WPP’s media investment group, released its second annual ‘State of Video’ report offering intelligence on consumer video consumption, advertising platforms and demand. Among a series of GroupM reports on the future of advertising, the new publication is co-authored by GroupM’s Futures Director, Adam Smith, and Senior Advisor, Rob Norman. It provides in-depth commentary on […]

GroupM’s Candice Odhams to join Wavemaker as Managing Director

GroupM’s Candice Odhams to join Wavemaker as Managing Director

Wavemaker has announced that Candice Odhams will join the London office as Managing Director from November 5th. Her role at Wavemaker will be focused on leading & supporting the agency’s clients through ongoing digital and data transformation. Candice joins from GroupM, where she has worked for over 5 years, most recently in the role of […]

AudienceProject launches first individually-based addressable TV measurement

AudienceProject launches first individually-based addressable TV measurement

MarTech firm, AudienceProject, is launching a ground-breaking new Addressable TV measurement solution – the first of its kind to be based on individual data rather than modelled data. The new Addressable TV measurement solution enables true cross-device campaign evaluation at an individual level on devices such as Apple TV, Chromecast, Roku, PlayStation, etc. as well […]

Wavemaker name James Edgar as new Global Chief Talent Officer

Wavemaker name James Edgar as new Global Chief Talent Officer

Tim Castree, Global CEO of Wavemaker, announced the promotion of James Edgar to Global Chief Talent Officer. Edgar was previously Head of Talent for Wavemaker’s Market Development team. Commenting on the appointment, Castree said, “Knowing that we have the strength and depth of talent within our company to be able to promote our high performers […]

Grand Visual Kicks-Off an Augmented Reality Football Experience for Coca-Cola

Grand Visual Kicks-Off an Augmented Reality Football Experience for Coca-Cola

 Grand Visual kicks-off a unique, large-format Augmented Reality (AR) experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the FIFA World Cup and the soft drinks brand continued support of the game. Lucky fans get to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on-screen. Participants are treated to […]

GroupM agrees to acquire majority stake in The Glitch in India

GroupM agrees to acquire majority stake in The Glitch in India

WPP announces that its wholly-owned global media investment group, GroupM, has agreed to acquire a majority stake in The Glitch, a digitally-led creative agency. The Glitch was founded in 2009 and employs around 200 people in Mumbai and Delhi. The Glitch’s full-service capabilities include digital, video and content strategy, interactive design technology, ecommerce, branding and […]

GroupM’s Wavemaker opens for business in the UK

GroupM’s Wavemaker opens for business in the UK

Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus, opens for business on January 9th in the UK. Wavemaker launches in the UK with a team of 700 led by the recently announced new CEO Jason Dormieux, and will service a portfolio of clients including L’Oréal, Vodafone, […]

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