Wavemaker, GroupM’s new billion-dollar revenue, media, content and technology agency created from the merger of MEC and Maxus, opens for business on January 9th in the UK. Wavemaker launches in the UK with a team of 700 led by the recently announced new CEO Jason Dormieux, and will service a portfolio of clients including L’Oréal, Vodafone, […]
UK advertising is set to see a ninth successive year of growth, and the nation will remain one of the fastest-growing media markets in 2018 with a 4.8% increase predicted to take total investment to £19.8 billion. This is according to the latest forecast from GroupM, one of the world’s leading media investment group. The […]
GroupM, the media investment group of WPP, announced that after 31 years with CIA, MEC and GroupM, Rob Norman has decided to retire from his full-time role as global Chief Digital officer, effective January 2018. Norman will remain an advisor to GroupM and its clients, with a reduced workload that allows him more time to […]
The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘WAVEMAKER’. Making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent. The brand mark WAVEMAKER reflects the agency’s heritage, born […]
Arm & Hammer has announced an experiential campaign to promote their toothpaste at Wilderness festival. The campaign was conceived and developed by Chorus, the specialist content and partnerships division at Maxus. It features an “apothecary tent,” which illustrates the benefits of baking soda, the toothpaste’s key differentiating ingredient. The use of baking soda promises a […]
MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and TJ Lightwala is a star that has been shining bright for 14-years now. According to Mindshare she brings in depth digital and product perspective and is responsible for leading the digital platforms, developing new and relevant product […]
MEC, a leading media agency, has promoted Kathryn Saxon to the newly created role of head of research, David Fletcher, MEC’s Chief Data Officer announced today. The appointment reflects the increasing need from clients for insights that help make direct strategies relevant for a world of ever increasing complexity. Saxon, previously MEC’s Research Group Consultant […]
GroupM APAC has signed a deal with Japanese messaging app Line to give its clients better access to new commercial products and training. Brand accounts are closely monitored on Line to ensure no fake accounts exist, according to the messaging app. The partnership will mean GroupM clients can use official accounts to speak to customers, […]
WPP’s GroupM, the world’s leading global media investment group, announces the addition of The Exchange Lab and its proprietary programmatic marketing technology, Proteus, to its portfolio by acquisition of the company. The Exchange Lab will become a core component of Connect, part of GroupM, to expand its multi-platform (meta-DSP) approach. The Exchange Lab is a […]
Lloyds Bank is getting into the Christmas spirit with the unveiling of a 12m tall interactive Christmas tree which will light up the London skyline over the festive period. Developed in partnership with Kinetic, the global leaders in OOH media, Greenhouse GroupM and AOL the scheme aims to promote the banks Love You To The […]