MEC and Maxus will become WAVEMAKER

MEC and Maxus will become WAVEMAKER

The new billion-dollar revenue, media, content and technology agency to be created from the merger of MEC and Maxus will be named ‘WAVEMAKER’. Making waves happens when media, content and technology come together – activating against our unrivalled purchase journey understanding for the clients we represent. The brand mark WAVEMAKER reflects the agency’s heritage, born […]

Arm & Hammer launches “apothecary tent” experiential campaign at Wilderness Festival

Arm & Hammer launches “apothecary tent” experiential campaign at Wilderness Festival

Arm & Hammer has announced an experiential campaign to promote their toothpaste at Wilderness festival. The campaign was conceived and developed by Chorus, the specialist content and partnerships division at Maxus. It features an “apothecary tent,” which illustrates the benefits of baking soda, the toothpaste’s key differentiating ingredient. The use of baking soda promises a […]

MarComm’s Star Parade: Meet TJ Lightwala

MarComm’s Star Parade: Meet TJ Lightwala

MarComm’s Star Parade is a series where we shine the spotlight on some of the global stars from the Marketing and Communications industry, and TJ Lightwala is a star that has been shining bright for 14-years now. According to Mindshare she brings in depth digital and product perspective and  is responsible for leading the digital platforms, developing new and relevant product […]

Saxon promoted to head of research at MEC

Saxon promoted to head of research at MEC

MEC, a leading media agency, has promoted Kathryn Saxon to the newly created role of head of research, David Fletcher, MEC’s Chief Data Officer announced today. The appointment reflects the increasing need from clients for insights that help make direct strategies relevant for a world of ever increasing complexity. Saxon, previously MEC’s Research Group Consultant […]

GroupM inks deal with Line to give clients ‘competitive advantages’ on the Japanese messaging app

GroupM inks deal with Line to give clients ‘competitive advantages’ on the Japanese messaging app

GroupM APAC has signed a deal with Japanese messaging app Line to give its clients better access to new commercial products and training. Brand accounts are closely monitored on Line to ensure no fake accounts exist, according to the messaging app. The partnership will mean GroupM clients can use official accounts to speak to customers, […]

WPP’s GroupM acquires The Exchange Lab

WPP’s GroupM acquires The Exchange Lab

WPP’s GroupM, the world’s leading global media investment group, announces the addition of The Exchange Lab and its proprietary programmatic marketing technology, Proteus, to its portfolio by acquisition of the company. The Exchange Lab will become a core component of Connect, part of GroupM, to expand its multi-platform (meta-DSP) approach. The Exchange Lab is a […]

GroupM predicts strong 2016 UK ad spending, outpacing UK GDP growth for 5th consecutive year

GroupM predicts strong 2016 UK ad spending, outpacing UK GDP growth for 5th consecutive year

U.K. advertising spending in 2015 is anticipated to grow by seven percent, and in 2016 GroupM predicts strong demand for digital advertising will usher another year of strong advertising growth (also seven percent), pushing total U.K. advertising investment above £17bn. The new GroupM forecast released raises the prior 2015 estimate by one point (six to […]