Cadbury Creme Egg hacks other brands’ ads to launch an ‘Easter egg’ hunt like no other

By on    Advertising, Latest, Marketing, Media  

Cadbury Creme Egg hacks other brands’ ads to launch an ‘Easter egg’ hunt like no other

Cadbury Creme Egg, the Mondelēz-owned chocolate brand, has revealed a major new integrated campaign, ‘Hunt the White Creme Egg’. The initiative was developed in partnership with creative agency ELVIS. The campaign, which includes TV, print, OOH, digital, social, instore, PR and media partnership activity, announces the return of the coveted white Creme Eggs. It seeks […]

Bekol hacks Israel’s Spotify launch to deliver a message to the country’s young music lovers

By on    Latest, Marketing, Media, Mobile, PR  

Bekol hacks Israel’s Spotify launch to deliver a message to the country’s young music lovers

 Spotify has been available abroad for years, but in Israel it just landed in April 2018. As an anticipated launch by Israel’s many youngsters and music lovers, it was a dream opportunity for Bekol, Israel’s Organisation for the Hard of Hearing, to speak directly to youngsters. Why? Because with most youngsters using earphones to […]