Design for Change Series 2 – Color Me Up

During the last few months we have all seen a host of changes in both our professional and personal lives — some for good, others less positive. This unique situation has forced many of us to re-appraise our approach to work and indeed our priorities more broadly. Inspired by the opportunities to think and behave differently, Anthem Worldwide's Amsterdam and Brussels team have been exploring how packaging design can be used to help influence positive change across different categories. This six part series uses insight and purpose driven concept design to challenge the status quo, elicit behavioural change and improve the user experience — providing new opportunities for brands to create more meaningful and valuable connections with their consumers. Part 2 in the series looks to shake up the sea of sameness packaging design in the home hair colouring aisle.

Design for Change Series 2 – Color Me Up

Color Me Up’ is a conceptual in-home hair coloring packaging design, on a mission to inspire change: to disrupt the swathe of category uniformity we bear witness to across all markets.  The inspiration behind the design began with a deep dive into the category, resulting in some incredible statistics; 85% of women color their hair at […]

Aussie and CHE Proximity relaunch iconic brand bringing clarity to a category of confusion

Aussie and CHE Proximity relaunch iconic brand bringing clarity to a category of confusion

Following the appointment of CHE Proximity as Aussie’s agency partner across brand, communications and design earlier in the year, the first work for Aussie lands today, relaunching the banner brand.  Providing a reset and refresh moment, the fully integrated campaign rolls out nationally from today, taking a fresh approach to a category where financial blah […]

New addition to Herbal Essences range harnesses the power of nature and science

New addition to Herbal Essences range harnesses the power of nature and science

is unveiling a range of new products that marries the power of nature and science to deliver better-than-expected performance levels than other ‘natural ingredient’ shampoos and conditioners. Available from this month, bio:renew builds on the Herbal Essences brand’s strength in the ‘naturals’ segment of the hair and beauty category, which is expanding rapidly. It’s a […]