Aviva has partnered with Saatchi & Saatchi, OMD UK and Channel 4 on a new campaign designed to encourage more open conversations around menopause and challenge the stigma, misunderstanding and lack of awareness that many women experiencing menopause still encounter. The campaign was developed as part of a broader menopause strategy created in partnership with […]
Following the announcement of the upcoming NERF Action Experience Centre that is set to launch in Singapore late 2019, Kingsmen and Hasbro worked closely with Electric Lime Films to produce a teaser film to hype the youths and kids who await its opening. With dynamic storytelling and cinematography supported by a strong hip hop bass […]
Hasbro transformed itself into a world of imagination and creativity to celebrate Children’s Day with the launch of the “Open a jar of imagination” Play-Doh campaign. The brand seeks to remind the entire world of the importance of encouraging children’s imagination, with an idea that adds a pack to the traditional Play-Doh can. With this […]
McDonald’s is launching the return of its popular Monopoly promotion from March 21 with two commercials – one featuring a rebel cop, the other a superhero – leading a new advertising campaign about the millions of chances to win, created by Leo Burnett London. In this campaign, McDonald’s aim to tackle believability head on. With […]
To celebrate the 11th anniversary of the McDonald’s and Hasbro partnership, 2016’s Monopoly Prize Choice players will have the chance to win over 55 million prizes, the largest pool of prizes McDonald’s has ever offered. McDonald’s Monopoly prizes will include millions of food and non-food prizes, with choice at the heart of every win. For example, […]