PG One and Vicks Honour Doctors and Healthcare Workers with the Moving Story of Dr Bhosale through the #TouchOfCare Campaign

Partnering with Vicks in its pledge to keep Dr Bhosale’s dreams of building a children’s hospital alive, PG One captures the tale of selfless sacrifice with its third #TouchOfCare campaign

PG One and Vicks Honour Doctors and Healthcare Workers with the Moving Story of Dr Bhosale through the #TouchOfCare Campaign

PG One and Vicks Honour Doctors and Healthcare Workers with the Moving Story of Dr Bhosale through the #TouchOfCare Campaign

Spire Healthcare Offers Glimpses Of The Things That Matter In First Campaign From M&C Saatchi

- First work to launch since leading independent hospital provider appointed M&C Saatchi following a three-way competitive pitch in 2020 - 60-second spot brings to life all the things that Spire Healthcare patients have been able to get back to thanks to the outstanding personalised care and treatment they’ve received

Spire Healthcare Offers Glimpses Of The Things That Matter In First Campaign From M&C Saatchi

Independent hospital provider Spire Healthcare is launching its first ever TV campaign, as it seeks to become the UK’s leading private hospital brand. The campaign is the first work developed in partnership with M&C Saatchi, which it appointed following a three-way competitive pitch last year. NSA_SPIR001_060.mov from M&C Saatchi FILM on Vimeo. “Doors” aims to build brand awareness […]

Nuffield Health launches “How you feel tomorrow starts today”

Nuffield Health launches “How you feel tomorrow starts today”

As the UK’s largest healthcare charity, Nuffield Health has made it its mission to build a healthier nation. It has developed its “connected health” offering and flagship programmes, including a new COVID-19 Rehabilitation Programme, to do just this.  Nuffied Health has launched a new campaign, comprising a 30 second film and a comprehensive TV, VOD, […]

The COVID-19 effect on brands: Consumers turn against private healthcare firm HCA while Instagram and Pot Noodle flourish

The COVID-19 effect on brands: Consumers turn against private healthcare firm HCA while Instagram and Pot Noodle flourish

New consumer sentiment analysis shows the impact that the spread of the global Covid-19 virus is having on UK brands, from private healthcare to social media.  Private healthcare firms, such as HCA, are experiencing the most significant drop in consumer sentiment, according to data intelligence gathered by brand management agency proquo ai.  Stockpiling has seen consumers turn […]

Bombay Dyeing and TOI urge India to #TakeBackSleep in new campaign

Bombay Dyeing and TOI urge India to #TakeBackSleep in new campaign

Bombay Dyeing, one of India’s most trusted brand in Home Décor, along with The Times of India, India’s largest English newspaper daily, have joined hands to launch a unique cause called #TakeBackSleep.  Launched just before Diwali, the campaign highlights the importance of adequate sleep for physical health and mental agility and calls attention to the apathetic attitude that young adults […]

McCann Worldgroup and Cigna inspires the world to see stress differently

McCann Worldgroup and Cigna inspires the world to see stress differently

McCann Worldgroup has partnered with Cigna International Markets in their latest initiative, which is helping the world see stress differently. The Stress Visualisation Experience was unveiled at a global launch event in London, which took place on Thursday 19 September. The first-of-its-kind technology visualises the physical signs of stress in the body and mind in […]

Healthcare adspend growth held back by rising costs and downward pressure on prices

Healthcare adspend growth held back by rising costs and downward pressure on prices

Global advertising expenditure by healthcare brands will grow 3.6% this year to reach US$36bn, according to Zenith’s Healthcare Advertising Expenditure Forecasts, published on August 5. Zenith forecasts another year of 3.6% growth in 2020. This first exclusive survey of healthcare advertising in 13 key markets across the world builds on Zenith’s authoritative Advertising Expenditure Forecasts, […]

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