Data-driven intelligence agency Future Thinking has announced the launch of its new personal wellbeing offer bringing together expertise from its pharmaceutical and healthcare teams. The new division combines the company’s knowledge of primary market research, behavioural economics and data science, with years of experience. The new team greatly strengthens Future Thinking’s presence within the wellness […]
AXA is set to launch a £5m adverting campaign and brand strategy under the new strapline ‘restless for a reason.’ The campaign kicked off with a TV advert on 3 September during ITV’s Victoria, which will air for 10 weeks, and is supported by outdoor, radio and digital display. The new brand strategy, centres on […]
Lions Health, the Festival and Awards that celebrates life-changing creativity in healthcare communications, and UNICEF launch the 2016 Young Lions Health Award. The competition, now in its second year, challenges young creatives and marketers to develop an integrated marketing toolkit that will raise awareness among caregivers about the importance of play in fostering children’s cognitive, […]
Marketing luminaries from Mars Inc., Unilever, DDB and Mondelez International have been confirmed as speakers at the Cannes Lions, an eight day event that brings together branded communications professionals in an international festival of creativity. The first speakers confirmed include Mars Inc. global CMO Bruce McColl, DDB’s president and CEO for North America Wendy Clark, […]
E-cigarette brand Nicolites has launched a month-long ‘Swaptober’ advertising campaign designed to encourage smokers to swap tobacco for e-cigs. The campaign cost just under £500,000 and will feature on more than 1,000 billboards throughout the UK as well as advertising space at London’s Euston train station and Waterloo Station. Nikhil Nathwani, managing director, said: “Our […]
In its latest ad Durex has homed in on the fact that as a man, one night with no protection can lead to a lifetime of having to protect the most sensitive parts of you. To Beethoven’s Piano Sonata No. 14, the ad plays out the exhausting drama of having kids who just won’t sit […]