In anticipation of the upcoming holiday season, The Ohio Lottery and independent creative agency Marcus Thomas have created a new campaign titled “Add a Little Cheer,” which features two nontraditional takes on typical holiday ads. The first spot begins in a gloomy airport, where travellers are waiting for delayed flights. A woman decides to purchase […]
[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/11/TMW_Christmas_Master.mp4[/KGVID] The waiting is finally over and the cultural phenomenon that is the John Lewis Christmas ad launches November 2. John Lewis of Hungerford that is. TMW Unlimited is proud to present the new Christmas ad it has created for British kitchens, bedrooms and furniture retailer John Lewis of Hungerford. And while this […]
With two weeks to go until Christmas, Ipsos Retail Performance can reveal that shopper numbers are on track to exceed those of last year. Retail footfall for the month to date (24th November to 7th December) was 1.9% higher than the equivalent weeks last year, according to Ipsos’ Retail Traffic Index (RTI). Numbers have been […]
http://www.youtube.com/watch?v=fjA-59brQ6c TK Maxx is set to unveil its 2013 Christmas campaign. The ad was directed by James Strong, who said: “It was a great thrill to be asked to shoot this film. For me, the challenge was to capture the ‘moment’ in as real and truthful way as possible. We worked very hard at creating […]
http://www.youtube.com/watch?v=lb5IyBK24n8 Burberry is preparing for a romantic Christmas with a campaign that ties its “With love” message to a film that shows London smothered in snow, set to Tom Odell’s ‘Hold Me’ track. The activity will be supported by a “full festive takeover” of social media sites, including Twitter, Instagram and Chinese sites Sina Weibo […]
Created by Swedish advertising agency Åkestam Holst, this fun IKEA ad has Santa Claus going undercover to buy his basic necessities at the furniture giant. In the video, Santa Claus goes about his work undetected save for a few observant children who know who he is—then again, sitting at an open fire in the store […]