Burberry is preparing for a romantic Christmas with a campaign that ties its “With love” message to a film that shows London smothered in snow, set to Tom Odell’s ‘Hold Me’ track.
The activity will be supported by a “full festive takeover” of social media sites, including Twitter, Instagram and Chinese sites Sina Weibo and Youku.
Burberry will celebrate “25 days of Christmas” by publishing images and videos on Instagram each day. Children’s events also will be held in London’s Regent Street and Covent Garden stores to coincide with the switching on of the Christmas lights.
Burberry claims the Christmas campaign, which launches November 6, is the culmination of an entire year of celebrating love and romance.
The theme was introduced in February with the Burberry Prorsum men’s and womenswear autumn/winter collections. It continued in June with the launch of Burberry Kisses, which sent virtual kisses across social media.
Christmas advertising will be supported by a limited edition beauty collection that launches on 6 December. The range includes the Body Gold fragrance and Golden Light make up.
The collection ties in with the golden theme of this year’s Christmas creative.