Royal Caribbean reveals new advertising campaign by Hometown

Royal Caribbean reveals new advertising campaign by Hometown

 December 19 sees the launch of Royal Caribbean’s new brand campaign ‘This is How to Holiday’.  In a ground-breaking departure from previous years, Royal Caribbean will invest heavily in digital and VOD advertising to ensure target audiences are reached more frequently with messaging relevant to them. ‘This is How to Holiday’, devised by advertising […]

Watchfinder appoints Hometown to boost brand

Watchfinder appoints Hometown to boost brand

Watchfinder, the online retailer of pre-owned luxury watches, has hired Hometown as its creative agency. Hometown, which won the business after a competitive pitch process, will develop a campaign to provide Watchfinder with a distinctive voice within the luxury market, finding a wider audience to buy or part-exchange its watches. The agency’s initial task will […]

Hometown appoints Don Larotonda as its first Strategy Director

Hometown appoints Don Larotonda as its first Strategy Director

Hometown has boosted its senior team and strategic offering by appointing Don Larotonda as its first Strategy Director. Larotonda previously worked at Rainey Kelly Campbell Roalfe/Y&R as Board Planner for over three years, on clients such as Virgin Atlantic, Lloyds TSB, Danone and Bank of Scotland. Larotonda will lead strategy across all Hometown clients, including […]