December 19 sees the launch of Royal Caribbean’s new brand campaign ‘This is How to Holiday’. In a ground-breaking departure from previous years, Royal Caribbean will invest heavily in digital and VOD advertising to ensure target audiences are reached more frequently with messaging relevant to them. ‘This is How to Holiday’, devised by advertising […]
Jura Whisky, part of the Whyte & Mackay portfolio, have awarded their global communications business to Hometown following a four-way competitive pitch. Jura is distilled on the Isle of Jura, an island off the west coast of Scotland where making whisky is at the heart of its community. As an Island, it’s also synonymous with […]
Baxters has hired Hometown to develop a marketing strategy and creative work to reinvigorate its Fray Bentos brand. Hometown, which has won the advertising account without a pitch, will work with the iconic British meat pie brand to reposition it in the market. The agency’s first work for Fray Bentos will be a major sponsorship […]
Watchfinder, the online retailer of pre-owned luxury watches, has hired Hometown as its creative agency. Hometown, which won the business after a competitive pitch process, will develop a campaign to provide Watchfinder with a distinctive voice within the luxury market, finding a wider audience to buy or part-exchange its watches. The agency’s initial task will […]
Hometown has boosted its senior team and strategic offering by appointing Don Larotonda as its first Strategy Director. Larotonda previously worked at Rainey Kelly Campbell Roalfe/Y&R as Board Planner for over three years, on clients such as Virgin Atlantic, Lloyds TSB, Danone and Bank of Scotland. Larotonda will lead strategy across all Hometown clients, including […]