mcgarrybowen London Steps Up for Amazingly Choreographed Honda Ad

mcgarrybowen London Steps Up for Amazingly Choreographed Honda Ad

In a beautiful display of step-by-step precision, Honda’s latest TV ad for its new HR-V focuses on walking—not driving. The new 60-second spot, “Stepping,” created by mcgarrybowen London for Honda Europe, stars 60 precision walkers—think marching band without instruments—toppling out of the small SUV, onto the floor of London’s Wembley Arena and into a detailed […]

W+K London Blasts Off with Rip-roaring New Honda Campaign

W+K London Blasts Off with Rip-roaring New Honda Campaign

This summer, Honda is celebrating an unprecedented year of product launches with Ignition, an out-of-this-world brand campaign by Wieden+Kennedy London. During 2015 every model within Honda’s automobile line-up is new or refreshed, including the new HR-V and the hotly anticipated Civic Type R. This year has also seen the Honda Jet make its first commercial […]

Honda’s New Ad Shows That Everything Is Not As It Seems

Honda’s New Ad Shows That Everything Is Not As It Seems

http://www.youtube.com/watch?v=UelJZG_bF98 Honda’s new ad features black-suited men and women navigating obstacles, and its newest Honda CR-V breezing through. The car makes the impossible ‘possible’ by shattering the optical illusions in this video that is definitely worth watching a few times. The new fuel-efficient CR-V 1.6 Diesel promises to “do those things that can’t be done, […]

Honda Odyssey Campaign Boasts New Tag, Cross-Media Tie-Ins

The voices of Neil Patrick Harris and Rainn Wilson will be featured in the new campaign for the 2014 Honda Odyssey advertising campaign. The new effort also presents a new Honda tagline, “Start Something Special.” In addition to three initial TV spots, there’s a tie-in with “The X Factor” talent show, an integration with Rovio’s […]