FinTech Neat turns its back on traditional tech branding in its new rebrand via Ragged Edge

FinTech Neat turns its back on traditional tech branding in its new rebrand via Ragged Edge

Neat, a Hong Kong-based FinTech startup that offers multi-currency accounts for SMEs and startups, released their new brand last week.  Working with London-based creative agency Ragged Edge, the FinTech startup made the decision to forgo traditional “tech-style branding” (i.e. product screens, bold solid colours, modern and sleek lines, and sans serif fonts) and adopt a […]

We Are Social expands in Asia with new Hong Kong office

We Are Social expands in Asia with new Hong Kong office

We Are Social, the socially-led creative agency network, has opened a new office in Hong Kong to further consolidate its global presence. The move follows the agency opening a Madrid office in September and acquiring a majority stake in Dubai-based agency Socialize earlier in 2018. Since launching the first Asia-Pacific We Are Social office in […]

Performance branding consultancy, BrandCap launches in Hong Kong

Performance branding consultancy, BrandCap launches in Hong Kong

London head-quartered performance branding consultancy, BrandCap, is launching a new practice in Hong Kong following rapid business growth and demand from its Chinese client base. BrandCap has a number of longstanding client relationships in Greater China including luxury department store, Lane Crawford, leading property developer, Base and soon to be launching an exciting new hospitality […]

Spencer Wong to lead new M&C Saatchi office in Hong Kong

Spencer Wong to lead new M&C Saatchi office in Hong Kong

M&C Saatchi, the world’s largest independent agency network, is launching in Hong Kong with immediate effect. The agency will be led by veteran adman, Spencer Wong, and will be the network’s 9th office in Asia; its 29th in the world. The agency will be called M&C Saatchi Spencer HK and will be focusing on local businesses while at […]

Tom Kao is appointed as Publicis Groupe Hong Kong CEO

Tom Kao is appointed as Publicis Groupe Hong Kong CEO

Publicis Groupe announced that Tom Kao has been appointed as CEO of Publicis Groupe Hong Kong. In this new role, Tom Kao will be responsible for the 13 agencies under the Publicis Groupe Hong Kong umbrella, which include Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, Publicis.Sapient, Luminous, MSL, Digitas, Arc, Blue 449, Performics, Spark Foundry, […]

Publicis Worldwide Hong Kong brings Marriott Hotels mobile request functions to life for guests

Publicis Worldwide Hong Kong brings Marriott Hotels mobile request functions to life for guests

[KGVID width=”600″ height=”338″]https://marcommnews.com/wp-content/uploads/2015/12/Master_Wedding_Eng-A1.mp4[/KGVID] Publicis Worldwide Hong Kong has launched a new campaign for Marriott Hotels that highlights a new level of customer service for digital savvy Millennials across Asia Pacific. The new campaign falls under Marriott Hotels’ brand promise, “Travel Brilliantly.” The Publicis Worldwide work introduces a new chat function to Marriott’s Mobile App that […]