Verasity, an adtech company that prevents invalid traffic across digital video advertising, announces today the inclusion of its VeraViews ad stack, powered by Verasity’s patented Proof of View technology, in the IAB’s Global Vendor List (GVL). VeraViews is an ad stack and advertising ecosystem powered by distributed ledger technology (DLT) and built around Verasity’s patented […]
Inaugural study investigates evolving programmatic advertising industry and buyer trends
Advertisers and agencies want more direct ways to purchase premium inventory as supply path optimisation (SPO), brand safety and transparency issues continue to be a concern. Media spend on inventory sold direct using ads.txt, the IAB programmatic advertising transparency initiative, increased 45% in Q4 2019 compared to the equivalent period in 2018, while spend on […]
Last month, AppNexus announced support of IAB Europe’s Transparency and Consent Framework and encouraged their clients to adopt it. The Framework provides publishers and advertisers with full optionality to comply with the ePrivacy Directive and the transparency and legal basis requirements of the GDPR according to local interpretations of the requirements for both the directive […]
Consumer goods giant Unilever, one of the world’s biggest advertisers, has threatened to pull investment from digital platforms such as Facebook and Google that “create division” in society or fail to protect children. Keith Weed, chief marketing officer at the maker of Ben & Jerry’s ice cream and Dove soap, will announce the company’s plan in […]
In an effort to raise the standards in digital advertising and address the key issues facing the industry, the IAB UK is launching the “IAB Gold Standard” initiative, comprising three primary actions that media owners can take. Initially, the Gold Standard has three fundamental aims – to reduce ad fraud, to improve the digital advertising […]
The latest Internet Advertising Bureau UK / PwC Digital Adspend report was released today! Lovely Mobile News ( LMN) has the expert opinion of Adtech Leaders: Ian James, GM International, Verve “With the release of the latest IAB ad spend results, there is no doubt that mobile is the fastest growing area of digital spend. Location based […]
Surveying 3,600 mobile users from 18 countries spanning North and South America, Europe, Asia and Africa, the Internet Advertising Bureau’s (IAB) ‘Always On – A Global Perspective of Mobile Consumer Experience’ study reveals how mobile advertising is having an adverse effect on many people’s day-to-day experiences on their mobile phones. The research illustrates that consumer […]
More than one in five British adults now say they use ad-blockers, according to the latest research from the IAB. The IAB’s Ad-Blocking Report, conducted online by YouGov, said 22 per cent of British adults are using ad-blocking software – a rise from 18 per cent in October. The highest level of ad-blocking takes place […]
US online ad revenues brought in $15bn during the third quarter of 2015, making it the highest quarterly spend on record, according to the Internet Advertising Bureau. The number marks a 23 per cent increase from 2014’s third quarter revenues of $12.2bn. It’s also a 5 per cent jump from 2015’s second quarter revenues of […]