Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

With its second acquisition of 2021, Impact offers the most comprehensive set of technology solutions for all players in the partnership ecosystem

Impact Acquires Affluent to Power Agency Managed Partnership Programmes at Scale

Impact, the global leader in partnership automation, today announced the acquisition of Affluent, the leading analytics and automation platform designed to help agencies manage partnership programmes for brands at scale. This acquisition, the second for Impact in 2021, furthers Impact’s investment in the Partnership Economy, offering brands, publishers, and now agencies world-class technology solutions to successfully manage and grow […]

Impact secures £56 Million in funding led by Providence Strategic Growth

Impact secures £56 Million in funding led by Providence Strategic Growth

Impact, the global leader in partnership automation, announced a £56 million ($75 million) investment led by Providence Strategic Growth (PSG), the growth equity affiliate of Providence Equity Partners. The new funding will accelerate platform development, further go-to-market and regional expansion, and fuel both organic and inorganic growth. Existing investor Silversmith Capital Partners also participated in […]

Impact continues expansion with raft of new hires

Impact continues expansion with raft of new hires

Impact, a natively-integrated suite of products for fraud detection, marketing attribution and analytics, and creating and optimising performance partnerships, announced the appointments of ten new team members for its Customer Success Management, Business Development, Partnerships, Enterprise Sale and HR department. Sam Parker joins from Webgains as Director of Partnerships, to oversee the agency and wider strategic partnership […]

Forensiq by Impact earns MRC accreditation for SIVT Detection and Filtration and Viewability Measurement

Forensiq by Impact earns MRC accreditation for SIVT Detection and Filtration and Viewability Measurement

Forensiq by Impact, a full-funnel ad fraud protection solution, announced it has earned accreditation by the Media Rating Council (MRC) for its display and video served impressions measurement (desktop, mobile web & in-app) and display and video viewability measurement (desktop & mobile web). Additionally, the accreditation marks compliance with the sophisticated invalid traffic provisions (which […]

Impact announces opening of Singapore office to further extend global footprint

Impact announces opening of Singapore office to further extend global footprint

Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management, announces the opening of a Singapore office. With this new expansion, Impact further extends its global footprint in APAC; providing digital marketers from global Fortune 100 brands who operate there, as well as regional brands, access to a […]

Impact announces opening of Nordics office to further extend Global footprint

Impact announces opening of Nordics office to further extend Global footprint

Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimisation, announces the opening of an office in Oslo, Norway. With this new expansion, Impact will now be present in Sweden, Denmark, Finland, Iceland and Norway; providing digital marketers from global Fortune 100 brands who operate there, […]

Impact announces the acquisition of Mediarails

Impact announces the acquisition of Mediarails

Impact, a natively-integrated suite of products for fraud protection, marketing attribution and analytics, and performance partnership management and optimisation, announced the complete acquisition of Mediarails. The acquisition adds full CRM and marketing automation capabilities to the Impact service offering for the discovery, recruitment and engagement of new digital marketing partners, including influencers. “As the market […]

Impact Radius Unveils Company Rebrand to ‘Impact’

Impact Radius Unveils Company Rebrand to ‘Impact’

Impact Radius, provider of a natively-integrated marketing platform that measures, manages, and optimises brands’ paid marketing and media investments, announced the launch of its new company brand, Impact, and unified marketing technology platform. The new platform is designed to help marketers stop ad fraud, make decisions confidently, create new performance partnerships, and grow their business […]

bigdog launches Aviva Community Fund’s 2017 Campaign

bigdog launches Aviva Community Fund’s 2017 Campaign

Full-service, integrated advertising and marketing agency, bigdog, announced details of its latest creative work for the Aviva Community Fund, a core part of Aviva’s corporate responsibility programme. The campaign seeks to inspire local community groups to submit applications for support, and funding of between £1k and £25k, for causes and projects that make a real difference […]