IMPERO Strengthens Leadership Team With Three Senior Appointments

IMPERO Strengthens Leadership Team With Three Senior Appointments

Impero, the creative agency for impatient brands, has boosted its senior leadership team with three hires – Chris Tyas as its first Chief Strategy Officer, Kate Preece as Client Operations Director, and Alastair Mills as Creative Director.  Tyas joins from We Are Alexander where he was European Director of Strategy, a role he held since […]

The nations favourite TV ad revealed– its a Christmas one, but not who you think

‘HOLIDAYS ARE COMING’ IS THE NATION’S FAVOURITE TV AD OF ALL TIME - Christmas ads are the winners overall-

The nations favourite TV ad revealed– its a Christmas one, but not who you think

While the anticipation builds for this year’s John Lewis Christmas ad, a recent consumer poll of TV ads voted Coca-Cola’s ‘Holidays are Coming’ as number one. But the retailer didn’t lose out completely with three of its ads featuring in the top 20. The findings are part of a wider study on the future of […]

Impero launches new consumer campaign for West Midlands Railway

Impero launches new consumer campaign for West Midlands Railway

A new media campaign for West Midlands Railway (operated by West Midlands Trains) launches on August 28. Running across OOH, in-station posters and social channels, the campaign kicked off on the Birmingham New Street Media Eye. Created by Impero, the campaign promotes the train company’s evening return ticket, which supports local businesses in the network’s […]

Impero brings summertime street swag to cities worldwide with new ‘Daiquiri Days’ campaign for HAVANA Club

Impero brings summertime street swag to cities worldwide with new ‘Daiquiri Days’ campaign for HAVANA Club

Independent creative agency, Impero will this week unveil a new, multi-market ‘Daiquiri Days’ campaign for Pernod Ricard’s Havana Club three-year-old rum – bringing some summertime swag to the Havana Club brand for the summer of 2019. The campaign will channel the spirit of Cuban street style, championing Havana Club’s new, highly instagrammable frozen daiquiri serve […]

West Midlands Trains Unveils Multichannel Marketing Campaign by Impero

West Midlands Trains Unveils Multichannel Marketing Campaign by Impero

West Midlands Trains is rolling out the first work in a major, multi-channel rebrand campaign for London Northwestern Railway and West Midlands Railway, as the company embarks on a multi-million investment programme to future-proof both services.  Created by Impero, the rebrand campaign is set to be one of the UK’s most dynamic, consumer-centric transport campaigns this year […]