Impero appointed to Funkin Cocktails RTDs and Funkin Pro Cocktails

Funkin Cocktails, home to both its ready-to-drink range and its professional-grade cocktail ingredients brand, has appointed independent creative agency, Impero, to work across its Funkin Cocktails RTDs and Funkin Pro Cocktails businesses.

The appointment spans two key projects: A campaign for Funkin Cocktails Nitro RTDs and the development of a new positioning, brand world and packaging for Funkin Pro Cocktails.

Funkin Cocktails RTDs were among the original ready-to-drink cocktail offerings in the UK market, powered by a distinctive nitro technology designed to deliver a bar-quality experience. Impero has been tasked with building further excitement around the range, driving awareness and reinforcing its taste credentials through a campaign that will run across out-of-home, social and in-store channels.

Alongside this, Impero will work on Funkin Pro Cocktails, the number one cocktail brand for bartenders, to develop a distinct brand proposition, brand world and new packaging that differentiates from Funkin RTD offering. The new branding will better reflect the quality of its real-fruit ingredients and Funkin Pro’s role within professional cocktail making.

Activity will span social, website, trade communications and events.

Both projects are currently underway, with work set to launch in Summer 2026.

Lucy Reidy, Marketing Manager at AG Barr, says: “From the outset this has felt like the beginning of a great partnership. Impero have struck the perfect balance between our playful brand personality and our key product credentials, delivering work that’s fresh, attention-grabbing and already generating real buzz internally. We can’t wait to see it out in the world”

Michael Scantlebury, Founder of Impero, said: “Funkin is one of those brands that’s been quietly shaping the category for years. There’s a real opportunity to remind people what makes Nitro special, while also drawing a clear line between that and the serious credentials of Funkin Pro. It’s about giving both sides of the business the distinct roles they deserve—and making sure people actually notice.”

Source: Impero

  AG Barr, Agency, Appointment, Funkin, Funkin Cocktails, Impero