Samsung launches campaign empowering Gen Z & young millennials to show to the world the ‘Real India’

Samsung launches campaign empowering Gen Z & young millennials to show to the world the ‘Real India’

One of India’s most trusted mobile and consumer electronics brand Samsung have launched a nationwide digital campaign, #IndiaReadyAction, empowering Gen Z and millennials to break stereotypes about India, by capturing and sharing videos of Real India through their smartphones. Starting today, the month-long campaign #IndiaReadyAction will urge Gen Z and young millennials in India to […]

Godrej Appliances takes its #LetsStartRight forward, with another dialogue starter film on Women’s Day

Godrej Appliances takes its #LetsStartRight forward, with another dialogue starter film on Women’s Day

‘Change begins at home’. What better category to start this conversation than Home Appliances? With its latest International Women’s Day campaign, Godrej Appliances fights subtle gender stereotypes by effortlessly marrying the philosophy of ‘Things Made Thoughtfully’ with the hashtag #LetsStartRight. The film by Creativeland Asia, show a seemingly progressive household, that agrees with the mainstream […]

Scarecrow M&C Saatchi runs with Police at Future Generali Marathon

Scarecrow M&C Saatchi runs with Police at Future Generali Marathon

Scarecrow M&C Saatchi, Mumbai shot an inspirational film with the Police Force for their client Future Generali India Insurance Company Limited (FGII) to inspire citizens to run for health at the Navi Mumbai Half Marathon. FGII is the sponsor of the Future Generali 10K Run at the Navi Mumbai Marathon on Sunday, 17th February 2019. FGII […]

Metropolis teams with VURoll for their #MyHealthMyUmbrella campaign

Metropolis teams with VURoll for their #MyHealthMyUmbrella campaign

Metropolis, one of the leading diagnostics companies in India, by revenue, successfully concluded their #MyHealthMyUmbrella online campaign recently with 1.7 Million impressions. The campaign was executed end-to-end by VURoll, India’s first multi-channel, DIY social media engagement platform. Metropolis Healthcare launched the Umbrella Handshake movement with the aim to create awareness about the importance of preventive healthcare […]

Axis Mutual Funds and The Womb take on Fake News in India

Axis Mutual Funds and The Womb take on Fake News in India

In the context of fake news getting forwarded and investors getting unnecessarily influenced by it, Axis Mutual Fund, one of India’s premier asset management companies has launched an investor awareness campaign with the message for investors to act responsibly when it comes to such messages on money/investments, and not act upon or spread news which […]

The Womb positions Saregama Carvaan as the perfect wedding gift in new campaign

The Womb positions Saregama Carvaan as the perfect wedding gift in new campaign

There are over 10 million weddings in India every year. Increasing by 30% year on year and a lot of gifting happens during this season. The Womb, a premium advertising and innovations agency, identified this as an opportunity to position Saregama Carvaan as the perfect gift. It was important that the brand identified an existing gifting moment, rather […]

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