The vast majority of 18-34-year-olds in the United States and China are moving away from cash, according to a new report from The Innovation Group at J. Walter Thompson Intelligence. The Future of Money report sheds light on the disruptive global changes ahead in payments, currency and banking. Advances in these fields led by Chinese […]
J. Walter Thompson Middle East and Africa’s Innovation Group released its sixth annual consumer trends report, covering the MENA region for 2018. The “Future 100 Trends and Change to Watch in MENA” captures key themes accelerating the pace of change for consumers in the fast and dynamic economies of Egypt, North Africa, Lebanon, Jordan, the […]
What will adulthood mean in 2020? A new report from J. Walter Thompson’s Innovation Group reveals a new and unique cohort shaping the face of adulthood: The New Adults. The report, ‘The New Adulthood’, looks at the make-up, attitudes and behaviours of this influential new consumer tribe – a group of 30 to 45-year-olds with […]
The latest trend report from the Innovation Group, released today, explores Unreality, a new mode of truth-seeking that emphasises magic and spirituality, the knowingly unreal, and the intangible aspects of our lives that defy big data and the ultratransparency of the web. We live in an age of hyper-reality and transparency overload, when our private […]