Campari America Taps Thinfilm’s NFC Mobile Marketing Solution to Drive eCommerce

Campari America Taps Thinfilm’s NFC Mobile Marketing Solution to Drive eCommerce

Refrigerator magnets will never be the same. One touch and you can have Wild Turkey Bourbon, SKYY Vodka, or any number of Campari America products delivered automatically to your front door. The innovative spirits company is piloting a program to simplify the consumer purchase cycle by leveraging near field communication (NFC) technology. It will allow consumers to […]

Malibu ‘Because Summer’ Campaign Launches Connected Bottle Trial in Amsterdam

Malibu ‘Because Summer’ Campaign Launches Connected Bottle Trial in Amsterdam

Malibu, the world’s number one coconut flavoured rum, is launching the next stage of its technology trial of connected bottles as part of its global ‘Because Summer’ campaign. Created in partnership with SharpEnd, Malibu’s IoT agency, the next phase will launch late October in Gall & Gall stores across Amsterdam. Much like the UK trial last […]

MarComm News’ Hit Parade: July 2017

MarComm News’ Hit Parade: July 2017

MarComm News’ Hit Parade brings you our selection of the “hit” projects of the month. The highlights for July 2017 include technology, design, advertising and viral projects: 1) “The Homo-schlepiens” by SodaStream Although it has not been the most viral ad of July, SodaStream‘s “The Homo-schlepiens” didn’t fair too shabbily, racking up over five million views at the […]

Cisco borrows Internet of Everything for latest ad

Cisco borrows Internet of Everything for latest ad

http://www.youtube.com/watch?v=Kt5VulFqBm4 Cisco has borrowed the buzz-phrase du jour ‘The Internet of Things’, tweaked it and created a slogan for its latest TV ad – the “internet of everything”. The ad made by Goodby Silverstein & Partners, was made following a keynote speech made by Cisco chief executive John Chambers at the Consumer Electronic Show in […]