Perfetti Van Melle (PVM), one of the world’s leading manufacturers and distributors of confectionery and chewing gum, announced the appointment of FCB London, part of Interpublic Group (NYSE: IPG), as its lead agency for creative and strategic responsibilities for a portfolio of its gum brands. This decision follows a highly competitive pitch and marks the […]
Pure, a leading digital radio brand, has signed DeVries Global as its retained lead PR agency following a competitive pitch. Known as a digital radio pioneer, Pure announced its move into the wider audio arena at IFA 2018 with its first smart speaker, DiscovR. This prompted the hunt for a lead agency to help grow its business […]
Craft Spain has appointed Alireza Mohammadian as their new Client Operations Director to lead the agency’s production services and contribute towards improving quality and efficiencies. Alireza is versed in developing and commercializing projects for local and international clients based on his 18 years multidisciplinary experience gained at both agencies as well as advertising companies. His […]
IPG Mediabrands, the global media arm of Interpublic Group, announced a global partnership with Acxiom to further strengthen the network’s data and analytics capabilities. Through this partnership, agencies across the IPG Mediabrands network will accelerate their people-based targeting approach, enabling application and discovery of insights on behalf of clients. The media network’s partnership with Acxiom […]