Havas Media Group Hires Dan Hagen To Lead Global Media Experience

Havas Media Group Hires Dan Hagen To Lead Global Media Experience

Havas Media Group continues to bolster its pioneering approach to creating meaningful media experiences for clients and consumers with the hiring of Dan Hagen as EVP, Managing Director, Global Head of Mx Development. Dan, who will report into Havas Media Group’s Global Chief Strategy Officer Greg James, will oversee the Development phase of Havas Media’s […]

Dentsu Aegis Network Acquires Top Direct-to-Consumer Marketing Agency MuteSix

Dentsu Aegis Network Acquires Top Direct-to-Consumer Marketing Agency MuteSix

Dentsu Aegis Network announced the acquisition of MuteSix, a top digital performance agency and one of the world’s largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called “MuteSix, an iProspect Company.” As all marketers demand more accountability from their marketing spend, and increasingly launch and build […]

iProspect appoint Heidi Kenyon-Smith as Group Head of Clients in Manchester

iProspect appoint Heidi Kenyon-Smith as Group Head of Clients in Manchester

Business Performance agency iProspect, have promoted Heidi Kenyon-Smith to Group Head of Clients for their Manchester operation. Heidi joins from fellow Dentsu Aegis Network agency Carat where she had been Client Director since 2015, delivering industry leading results for large retail clients. Heidi’s promotion is testament to the strength and depth of talent in the […]

iProspect reveals tech trends brands need to know

iProspect reveals tech trends brands need to know

Global performance marketing agency iProspect revealed some of the top trends in how brands can leverage the enormous power of machine learning and technology to create new applications and improve customer experience. These trends have been identified in iProspect’s annual survey, Future Focus: The New Machine Rules: Enhancing Customer Experience is Essential Customers are increasingly expecting […]