Business Performance agency iProspect, have promoted Heidi Kenyon-Smith to Group Head of Clients for their Manchester operation.
Heidi joins from fellow Dentsu Aegis Network agency Carat where she had been Client Director since 2015, delivering industry leading results for large retail clients. Heidi’s promotion is testament to the strength and depth of talent in the agency.
Previously, Heidi spent ten years working in London in consumer marketing on some of the UK’s best loved magazine brands at the BBC and Hearst. As well as four years at retailer La Redoute, overseeing their marketing and e-commerce for the UK subsidiary of this international fashion business.
Over the last two years, Manchester’s iProspect Client Leadership Team has grown significantly and now manages over 60 clients and is on target to achieve 29% growth on 2017.Including brands such as Thomas Cook, BetVictor and Pure Gym.
Heidi said: “I’m delighted to be joining iProspect, one of the jewels in the crown of Dentsu Aegis Network, and a business that has delivered significant results and growth for its clients over the last few years. I’m looking forward to helping develop meaningful partnerships and successful growth strategies for our clients as we navigate and win together in the next era of the digital economy.”
Heidi will report into Steve Buchanan, CEO of iProspect North.
Steve Buchanan said: “Heidi’s experience in managing high performance teams and delivering insight across the entire consumer journey will only enhance our offering and enable us to deliver further value to our clients. This will allow us to help our clients achieve their business goals and objectives through successful growth strategies.”
Heidi’s appointment comes on the back of other senior promotions in iProspect North. Louise Howard has been promoted to Client Director with Lauren Rogers and Stephen Waddicor both being appointed to Paid Search Directors. All three have heritage within Dentsu Aegis Network, showcasing the agency’s ability to nurture and grow leading industry talent.
Source: Dentsu Aegis North