SANE creates powerful seasonal reminder of mental health issues

SANE creates powerful seasonal reminder of mental health issues

Mental health charity SANE has launched a Christmas campaign, using Christmas wrapping paper to remind people that Christmas is not “the happiest time of the year” for everyone.  The wrapping paper features traditional Christmas images of smiling Santas and Snowmen on the outside, but when the parcel is opened it reveals less happy versions of […]

Brandwatch introduces Iris, an AI-powered analyst

Brandwatch introduces Iris, an AI-powered analyst

 Brandwatch, the $100 million, world-leading social intelligence company, announced it’s newest innovation: Iris. Iris is an in-app AI-analyst that reduces the time it takes to answer a question by providing users with complex data science solutions at the click of a button. Iris automatically analyzes large conversations happening online and explains what caused them. […]

Beckham & Zidane – “Create Respect” “Creators Never Die” Adidas Football

Beckham & Zidane – “Create Respect” “Creators Never Die” Adidas Football

IRIS’s latest instalment of adidas football work is now live – starring two of the biggest footballing legends in the world – David Beckham & Zinedine Zidane. Two of the greats – David Beckham & Zinedine Zidane – reel off attributes which they respect in one another. The final admission from Beckham is the nuclear […]

Iris unveils a hat trick of social film for adidas’ #HereToCreate World Cup campaign

Iris unveils a hat trick of social film for adidas’ #HereToCreate World Cup campaign

Iris has released three new videos for for their World Cup Campaign. Liverpool and Egypt’s Mo Salah, Manchester City and Brazil’s Gabriel Jesus and the Spanish national squad are featured in these creative football-themed films, which are part of the brand’s “Creativity is the answer” proposition. ‘Paint the Streets – The Gabriel Jesus Mural’ ”At the […]

KFC’s Colonel’s Club Celebrates the Royal Wedding with Kentucky Fine China

KFC’s Colonel’s Club Celebrates the Royal Wedding with Kentucky Fine China

Members of KFC’s loyalty scheme, the Colonel’s Club, are in for a treat as they are invited to celebrate the upcoming Royal Wedding with an exclusive ‘Kentucky Fine China’ bucket. The Colonel’s Club is KFC’s innovative national loyalty scheme, serving over 800 restaurants in the UK with unique rewards and offerings. The bucket is the latest […]

Virgin Active launches fitness emojis

Virgin Active launches fitness emojis

Virgin Active, the gym brand, has launched a series of fitness emojis to help gym goers express themselves on social media. The 33 emojis depict exercises such as squats, burpees, the tree pose for yoga lovers, post-gym relaxation in a hot tub, and the different classes the gym chain offers. Clare Gambardella, the European marketing […]

Digital outdoor ads ‘recognise’ Mini drivers

Digital outdoor ads ‘recognise’ Mini drivers

Car marque Mini is launching a digital billboard campaign that will “recognise” Mini owners as they drive past and serve them with tailored messages. The messages will serve to talk directly to and “hero” Mini drivers passing the JCDecaux London Cromwell Road site. The billboard forms part of the car brands wider “Not Normal” activity. […]

Lionel Messi dons LED suit for Adidas

has launched an online film starring Lionel Messi wearing an LED suit to promote the Adizero F50 Messi boot. The film highlights the award-winning techniques of Messi, who won the Fifa Ballon d’Or for the best footballer in the world for a record fourth time in January, as well as the design of his new […]