The Serious Bacon Club, the number-one social media platform for bacon lovers, owned by creative agency isobel, launched a new partnership with British bread giant Hovis. In a bespoke campaign created by isobel, The Serious Bread Test follows a Bacon Club member as he checks whether Hovis passes muster when it comes to assembling the […]
A new report by independent creative agency isobel reveals what lies behind the success of the UK’s fastest-growing new food and soft drink brands, and outlines in ten clear steps how established brands can emulate their impressive performance. The report surveyed more than 250 marketers from long-established companies to see how they measure up against […]
Creative agency isobel is supporting the #MeToo campaign as part of International Women’s Day on Thursday 8th March, with a vibrant, no-holds-barred window display in collaboration with artists Oksana Valentelis and Ali Alvarez. isobel’s New Cavendish Street glass frontage, in London’s Fitzrovia, has been filled with colourful, handmade protest signs as part of the creative […]
Independent craft brewery, BrewDog, has just launched an audacious campaign to deliver a million pints of its flagship Punk IPA to convert new craft beer drinkers. Over the next four weeks, the Aberdeenshire brewery intends to give away 1 million beers- enough to fill over 7000 bathtubs – in the world’s biggest ever beer sampling […]
Creative transformation agency isobel’s latest Christmas card is out – this time re-creating a scene from Peter Pan for the West End stage. It’s tradition that every year the team at isobel raids someone’s costume department, endures up to four hours of make-up and takes a day to shoot a tableaux scene for its Christmas […]
Danepak, the UK’s favourite bacon brand, has appointed Arena Media to handle its media buying. The agency will work alongside isobel who is handling the creative. Arena Media has been tasked with leading the media activation for the UK market for Danepak. Strategic work and creative development are well underway, with the first work scheduled […]