There is only one thing Italians love as much as their food, and that is football. Every match comes with its unique and magical rituals whether in a stadium, at home, or restaurant. It’s undeniable that, in Italy, the most recognized association with football is the sandwich. It is this special relationship that inspired Heinz’s […]
The identity hub for data-driven advertising campaigns has also received the ISO 27001 certification for its CDP security and rigorous handling of customer data Audiencerate, the identity hub for data-driven advertising campaigns, today announced the appointment of Marco Del Tongo as CEO of Audiencerate Ltd and the opening of a new office in Italy. With […]
Italy’s demographic crisis prompts baby food brand Plasmon to lobby for organisational and government reform for families Italy’s birth rate has declined every year since 2008 and in 2022 it fell below the 400,000 threshold: a drop of over 25% when compared with births in 2011 (546,607). As the third oldest country in the world, […]
La Casa de Papel tells the stories of modern-era Robin Hoods specialised in taking over symbols of financial power. To celebrate the launch of the third part of the show, Netflix did just the same. In fact, two days before the official launch Milan woke up to discover that the statue of a 15mt high, […]
Modern day surrealist, Quentin Jones, in partnership with Vouge, completes captivating new fashion film celebrating the new era of Rome’s St Regis Hotel, with post-production by Big Buoy. Rome. The Eternal City. Home to Italy’s most prestigious fashion houses and a cultural hub for aesthetics and beauty. The St Regis Hotel, complete with Belle Epoque […]
Sustainability and communications consultancy, Eco-Age, announced its expansion with the opening of a Milan office. The consultancy has established the new office to serve existing clients who operate within the Italian market alongside new clients, exclusive to the Italian branch. Nicola Giuggioli, will lead the office with a dedicated sustainability and communications team and continue […]
In Autumn 2017 Serviceplan Campaign International in partnership with BMW conceived a new identity for the luxury segment of BMW in the form of ‘Bayerische Motoren Werke’, a long-term branding for luxury automobiles of the brand, and the high-end services offered to their customers. THE 8 is the first model from BMW’s new luxury […]
Following the success of On Demand – the instant messaging service used to search for the products requested by customers in the Milan flagship store and have them delivered anywhere they want – Rinascente presents WeChat On Demand. The aim is to extend the company’s personal concierge service, which was launched almost a year ago […]
Super-premium Italian beer brand Peroni Nastro Azzurro has announced a new logo, bottle and glassware, with identity and packaging developed by Nude Brand Creation. The renovation is the most significant for the global brand since 2005 and re-affirms the brand’s position as a global Italian style icon. With style at its heart, Peroni Nastro Azzurro’s […]
Reaching one’s fans individually, increasing their involvement and thus increasing one’s business. Using three words: reach, engage and monetise. In other words, breaking down any degree of separation between football clubs and their immense fan bases through an innovative technological solution. These are the objectives of Zerogrado, an Italian software company that is launching […]