Modern day surrealist, Quentin Jones, in partnership with Vouge, completes captivating new fashion film celebrating the new era of Rome’s St Regis Hotel, with post-production by Big Buoy. Rome. The Eternal City. Home to Italy’s most prestigious fashion houses and a cultural hub for aesthetics and beauty. The St Regis Hotel, complete with Belle Epoque […]
Sustainability and communications consultancy, Eco-Age, announced its expansion with the opening of a Milan office. The consultancy has established the new office to serve existing clients who operate within the Italian market alongside new clients, exclusive to the Italian branch. Nicola Giuggioli, will lead the office with a dedicated sustainability and communications team and continue […]
In Autumn 2017 Serviceplan Campaign International in partnership with BMW conceived a new identity for the luxury segment of BMW in the form of ‘Bayerische Motoren Werke’, a long-term branding for luxury automobiles of the brand, and the high-end services offered to their customers. THE 8 is the first model from BMW’s new luxury […]
Following the success of On Demand – the instant messaging service used to search for the products requested by customers in the Milan flagship store and have them delivered anywhere they want – Rinascente presents WeChat On Demand. The aim is to extend the company’s personal concierge service, which was launched almost a year ago […]
Super-premium Italian beer brand Peroni Nastro Azzurro has announced a new logo, bottle and glassware, with identity and packaging developed by Nude Brand Creation. The renovation is the most significant for the global brand since 2005 and re-affirms the brand’s position as a global Italian style icon. With style at its heart, Peroni Nastro Azzurro’s […]
Reaching one’s fans individually, increasing their involvement and thus increasing one’s business. Using three words: reach, engage and monetise. In other words, breaking down any degree of separation between football clubs and their immense fan bases through an innovative technological solution. These are the objectives of Zerogrado, an Italian software company that is launching […]
McCann Worldgroup announced today that Daniele Cobianchi has been named CEO of McCann Worldgroup Italy. Cobianchi, already CEO of McCann (Advertising), will extend his remit to oversee MRM// McCann (CRM & Digital), Momentum (Events) and CRAFT (Production), working closely with the leadership in each of these respective agencies. Cobianchi joined McCann in February, 2014, following […]
We Are Social and Citizen Relations have won the pitch announced by Italian beverage company Sanpellegrino, which specialises in mineral water, non-alcoholic drinks and iced teas. The two sister agencies of the BlueFocus group will work integrated global campaigns across traditional and digital PR, offering strategic and creative support across the group’s brands (S.Pellegrino, Acqua […]
Burger King is back on air in Italy for the launch of the Bacon King BBQ with barbecue sauce, in a new campaign from Serviceplan Italia and Plan.Net. A sandwich that will not go unnoticed in the Burger King restaurants, thanks to its ingredients loved by customers. The creative platform “Try Not To Notice […]
The rolling countryside, the dapple of light through tree branches, the little moments of romance you pass on a street corner—they’re visual experiences many of us take for granted when riding in a car. And for those who can’t see, the idea of looking out the window of a moving vehicle symbolizes the wide […]