John Lewis starts Christmas campaign with #sleepingbear teaser

John Lewis starts Christmas campaign with #sleepingbear teaser

ITV viewers got a sneak preview of John Lewis‘ Christmas ad last night when a teaser aired with the hashtag #sleepingbear, although some viewers believe Coca-Cola was behind the ad. The five-second ad aired on ITV on November 6, during shows such as ‘Agatha Christie’s Poirot’ and showed an animated sleeping bear. The teaser included […]

Ladbrokes channels Marlon Brando in ‘The Oddsfather’

Ladbrokes is “making punters an offer they can’t refuse” in its latest TV ad campaign, which features the familiar pairing of Tiziano Crudeli and Chris Kamara in activity inspired by ‘The Godfather’. The change of direction was prompted by a strategic decision to “boost the role of Ladbrokes’ offers and products in the narrative”. The […]

ITV Targets Football Fans Ahead of 2014 World Cup Qualifiers

ITV has launched a promotional TV campaign featuring exclusively shot footage of the England football squad. The campaign aims to reinforce ITV’s position as a reliable source of free and live football coverage for the sport’s fans, and comes ahead of two qualifying games for the 2014 World Cup. The 50-second ad features headshots of […]