UN Women Executive Director calls on members of global industry to eliminate gender stereotypes in advertising

By on    Advertising, Cannes Lions Special, Latest, Marketing, PR  

UN Women Executive Director calls on members of global industry to eliminate gender stereotypes in advertising

Phumzile Mlambo-Ngcuka, Executive Director of UN Women and Under- Secretary-General of the United Nations, joined industry leaders at the 64th Cannes Lions Festival of Creativity, where she called on the industry to strengthen their commitment to gender equality and collectively eliminate gender stereotypes in advertising. Ms. Mlambo-Ngcuka who heads the United Nations organization mandated to […]

AMV BBDO Tells Powerful True Stories with New Nicorette Campaign

By on    Advertising, Latest  

AMV BBDO Tells Powerful True Stories with New Nicorette Campaign

AMV BBDO is bringing to life a unique and powerful story for Nicorette. The campaign launched this week and is featured on Nicorette’s YouTube channel, website, digital and mobile channels in the UK, plus rolling out across EMEA, Pacific, Russia and Canada. After years of ‘problem-solution’ advertising in the category, Johnson & Johnson’s Nicorette has […]