Rugby star Jonah Lomu treated commuters in Covent Garden, London, to a haka in activity orchestrated by MasterCard. Lomu lined-up alongside 100 participants to deliver a ‘Priceless Surprise’ – a Ka Mate haka, led by the Ngati Ranana London Maori Club. The sound of a conch shell triggered the arrival of a Maori leader in […]
Heineken turned London landmark Somerset House into a rugby stadium using 270 degree projection at an event to celebrate its Rugby World Cup sponsorship. The event hosted 900 guests at the London venue and featured a set from British band Everything Everything to kick off the partnership. Rugby stars Jonah Lomu, Will Carling, John Smit, […]
