José Cuervo Distributor Hires Red Brick Road For International Tequila Brief

José Cuervo Distributor Hires Red Brick Road For International Tequila Brief

Red Brick Road has been appointed as lead strategic and creative agency across EMEA and APAC by Proximo Spirits, the international drinks distributor whose brands include José Cuervo, Bushmills and Kraken. Red Brick Road’s appointment focuses on 1800, their mass-premium tequila brand. Red Brick Road have been briefed to develop international strategy and creative to […]

Jose Cuervo Celebrates Day of the Dead with Facebook Live Chat Show: “Live From The Other Side”

Jose Cuervo Celebrates Day of the Dead with Facebook Live Chat Show: “Live From The Other Side”

Jose Cuervo celebrated Day of the Dead, the iconic Mexican holiday, with a different kind of LIVE chat show – featuring a host and guests from the spirit world. The entertaining new show was broadcast LIVE on the Jose Cuervo global Facebook page featuring an eclectic cast of marionette Calacas (skeletons). ‘Live from the Other […]

Boys and Girls New Campaign for Jose Cuervo and “Day of the Dead” Festivities

Boys and Girls New Campaign for Jose Cuervo and “Day of the Dead” Festivities

Dublin creative agency Boys and Girls launched its new campaign for iconic tequila brand, Jose Cuervo for Ireland, Europe, Middle East, Africa and Asian markets. And where better to begin than with the celebrations for Día de los Muertes (Day of the Dead October 31st – November 2nd)?  It’s the quintessential Mexican holiday with a 200 […]

Jose Cuervo commences with next phase of ‘Who’s In?’ campaign

Jose Cuervo commences with next phase of ‘Who’s In?’ campaign

Jose Cuervo has furthered its international, multi-platform ‘Who’s In?’ campaign with the launch of the #PartyAnimals ‘Howl’ app. Built on the FourSquare API, Howl marks Jose Cuervo’s first foray into product design. The app uses in-app SMS functionality to allow users to create virtual ‘packs’ of friends and, once out for a night out, broadcast […]