Photographic artist Jimmy Nelson and JWT Amsterdam unleash ‘The Preservation Robot’ at SXSW

Photographic artist Jimmy Nelson and JWT Amsterdam unleash ‘The Preservation Robot’ at SXSW

On Saturday, March 9th The Preservation Robot was unveiled at South by Southwest Interactive (SXSW) Festival in Austin, Texas by photographic artist Jimmy Nelson. The Preservation Robot is the first autonomous technology ever created to address the homogenisation of human culture, due to the ever-increasing spread of Western culture on the internet. The robot, which was […]

ElaN Languages’ online translation tool and J. Walter Thompson Amsterdam introduce ‘The Unbias Button’

ElaN Languages’ online translation tool and  J. Walter Thompson Amsterdam introduce ‘The Unbias Button’

A long line of research shows that the words we use directly affect the way we think. Whether we notice it or not, our language is infused with countless gender-biased words. In a sociolinguistic study it is clearly stated that ‘language appears to play a particularly important role in forming people’s attitudes toward gender and occupation’.   So how […]

J. Walter Thompson Amsterdam uses data and technology to bring back the voice of Rembrandt

J. Walter Thompson Amsterdam uses data and technology to bring back the voice of Rembrandt

On February 28 at Amsterdam’s most famous museum, the Rijksmuseum, the voice of Rembrandt was unveiled. A group of experts, working together with ING Bank, has used voice technology, research and data to recreate the painting techniques, personality, language and voice of the Dutch master. The results are featured in ‘The Rembrandt Tutorials’, as narrated […]

J. Walter Thompson teams with photographer Jimmy Nelson to fight for the preservation of cultural heritage

J. Walter Thompson teams with photographer Jimmy Nelson to fight for the preservation of cultural heritage

Photographer Jimmy Nelson is sending a warning that the world is at risk of losing its global cultural heritage by squandering the cultural identities of the last indigenous peoples. The photographer launches a bid to preserve cultural diversity by issuing the caution: ‘BLINK. AND THEY’RE GONE’. A warning that if we don’t engage with indigenous cultures […]

Food Transcends Cultural Differences in JWT Amsterdam’s New Campaign for PLUS Supermarkets

Food Transcends Cultural Differences in JWT Amsterdam’s New Campaign for PLUS Supermarkets

Food is so heavily embedded into the culture of a country, that local people rarely notice how wonderful – and sometimes weird – their own food is. That is, until someone from a different place arrives… This insight sets the scene for J. Walter Thompson Amsterdam’s new TV commercial for Dutch supermarket PLUS. The film […]

JWT Amsterdam and Young Designers United promote peace with ‘The United Collection’ launch

JWT Amsterdam and Young Designers United promote peace with ‘The United Collection’ launch

 Creative agency J. Walter Thompson Amsterdam is working with Young Designers United, a fashion collective from Amsterdam, and a group of Amsterdam’s top creative entities, to make a sartorial stance against global polarisation with ‘The United Collection’. A small but meaningful showcase of garments exploring what happens when the flags of conflicting nations are […]

ING Bank and JWT Amsterdam put the value of friendship to the test in new campaign

ING Bank and JWT Amsterdam put the value of friendship to the test in new campaign

J. Walter Thompson Amsterdam and ING Bank present ‘Love Beats Money’ – a social experiment designed to discover whether people value their friendship or family relationship more than money. The filmed experiment focuses on a series of duos. People with close ties, who used to have a warm relationship – but who are no longer […]