Integrated campaigns for Protein Bowls and Complete Health+ roll out nationally across social, video, and digital Colossus has rolled out two new integrated campaigns for Wellness Pet Food, supporting the launch of Wellness Complete Health+ and Wellness Protein Bowls. Titled “Plus Up Every Mouthful” and “A Taste for the Finer Things,” respectively, the work is running nationally […]
Combined agency unites two top-tier Amazon specialists under a single brand to deliver expanded capabilities and deeper expertise to e-commerce clients The EVOQ Group, a strategic collective of independently owned, best-in-class marketing agencies, today announced its acquisition of Red View Ventures, an Amazon specialty agency known for its work driving growth for e-commerce brands on the […]
Crossfire Hurricane, the Rolling Stones’ premium rum launching globally this month with Kite Drinks in collaboration with Universal Music Group and global rum authority Ian Burrell, arrives with a complete brand reconstruction delivered by Fred & Farid New York. The agency was responsible for the brand positioning, the visual identity, the print poster campaign, the […]
Building on the insight that the same 24 years that separated Brazil’s third and fourth World Cup titles now separate the fifth title from a possible sixth, the campaign connects football to the whisky maturation process and offers exclusive experiences featuring the rare liquid. Few moments have the power to unite the world around a […]
Comprehensive AI visibility platform and services combines validated tactics, proprietary SEO and AI Optimization technology built with API and MCP connectors, and white-label services to help agencies scale in AI search era Semify, a leading white-label digital marketing platform, today announced the launch of its AIO service, an AI Optimization service designed to help marketing […]
Created by Razorfish and designed and developed by makemepulse, the game blends a retro visual identity with modern mobile gaming tech Continuing the success of its McDo+ app, McDonald’s France are amplifying their gaming strategy with the launch of “Rösti Fall’, the latest gaming experience exclusively available on the McDo+ app. Created by Razorfish and designed […]
Solution enables Shopify merchants to drive highly-qualified traffic to their sites from within their Shopify dashboard Preciso has launched Ultima Ads for Advertisers, the company’s latest DSP solution, integrated as an app in eCommerce platform, Shopify. Ultima Ads for Advertisers is the first native ads app plugin for Shopify that focuses on a merchant’s advertising goals […]
England International, Premiership champion, TV Personality and Podcaster, Joe Marler, is teaming up with Fuller’s Brewery as Brand Ambassador for Fuller’s London Pride ale and new Fuller’s Pride Lager, to build on the brand’s heritage with British rugby for 2026. Joe Marler will be the face of both beers, brewed at the iconic Chiswick based, […]
Regional-first partnership deploys dual-AI model combining performance science with creative ambition Omnicom Advertising and Google have launched the region’s first AI-powered creative intelligence system, combining Google’s ABCD framework with Omnicom’s proprietary creative AI to pressure-test advertising before it runs. The Middle East pilot, already live with telecommunications leader du, marks the first chapter of a […]
The move brings enterprise AI search, retail media and agentic commerce to millions of merchants Particular Audience announces the official launch of the PA DiscoveryOS app on the Shopify App Store. The launch marks a major milestone for the ecommerce industry, taking complex, enterprise-grade AI capabilities—historically reserved for retail giants with massive engineering budgets—and making them instantly […]