Specialist recruitment and HR business will address the challenge of delivering diversity, equality, inclusion and belonging in marketing, media and advertising The Responsible Resourcing Agency (RRA), a newly formed recruitment and HR partner focused on diversity, equity and inclusion (DE&I), launches today under female co-founders Adele Bridgeman and Alison Filkin. With pressure mounting on the […]
Carnsight Communications, a boutique PR firm based near Bath, is launching its new eBook, ‘Powerfully Practical PR’, on Amazon on February 1. An accessible guide to the art of Public Relations, the book is aimed at helping small businesses take on the key business function of public relations with confidence. Powerfully Practical PR retails for […]
Picnic’s new inventory quality assessment tool, PIQ, delivers 88% boost in media attention – empowering advertisers to prioritise effective ad placements Leading user-first media platform Picnic today announces the launch of PIQ (Picnic Inventory Quality), a first-of-its-kind inventory intelligence platform capable of assessing a webpage’s suitability for effective ad delivery. Initial tests have demonstrated that […]
Following launches in Germany, France and Spain, Utiq is now expanding its Authentic Consent Service to the UK market Utiq, the European adtech company delivering a telco-powered Authentic Consent Service to enable responsible digital marketing, has announced its launch in the UK, and the appointment of Sara Vincent to run the new UK operation. Utiq, […]
This February 8th, a handful of the beer industry’s leading players are coming together to launch Fusion Pale Ale, a keg-only 5.1% Pale Ale, to encourage people back into pubs and bars. The beer is a result of a cross-supplier collaboration – between renowned Manchester-based brewery Track Brewing Co., the world’s largest 100% grower-owned hop […]
Founded by branding expert, Manuela van den Berg, the new brand’s visual identity is made by GoodOrange and marketing strategy by Jessica Hartley Today sees the launch of Robin Good Pets, a sustainable, but rebellious, pet lifestyle brand with a bold mission: to spread pawsitivity. The sustainable but punky start-up is a “rebel with a […]
McCrispy is now available at McDonald’s in Sweden and as the name reveals it is a burger that is crispier than ever. The crunchy sound of the burger is something McDonald’s Sweden and their creative agency NORD DDB wanted to center the launch campaign around. Together with a composer they created a classical musical tune […]
![FRED & FARID Launches [Ai]magination, a Global AI Production Studio Tailor-Made for Brands, CMOs and Agencies in 2024.](https://marcommnews.com/wp-content/uploads/2024/01/HD_PR_KeyFrame_2880x1440_150DPI-701x351.jpg "FRED & FARID")
We need AI. But AI needs us. From the beginning of AI’s emergence in our industry, we kept an eye on its evolution and impact. From gathering a community of AI talents around the world, to producing two AI art exhibitions in Shanghai and Paris under the name ‘Aimagination’, we are now taking it to […]
Curation expert Multilocal rolls out exclusive CarbonSmart and partners with carbon intelligence platform Cedara to validate campaign performance Digital advertising curation expert, Multilocal, today announces the launch of its CarbonSmart solution to deliver high-performance, low-emission ad campaigns, validated by leading carbon intelligence platform, Cedara. Traditionally, within a Private Marketplace (PMP), each single impression generates millions […]
Independent full-service advertising agency St. John and restaurant-growth consultancy Store By Store (SxS) have launched “Smart Takes,” a podcast series created to discuss restaurant growth, trends, guest experience, franchising and how to build long-term brands in the QSR, fast casual and casual categories. Store By Store, a partner company to St. John, uses guest transactions, proximity data and marketing […]