Leo Burnett Bucharest Create New Telekom App to Enable Long Distance Storytime

Leo Burnett Bucharest Create New Telekom App to Enable Long Distance Storytime

Storytime, a revolutionary education app from Telekom, was created by Leo Burnett Bucharest to enhance the experience of bedtime stories through the features of the phone, no matter the distance. The Telekom Storytime app enables parents working abroad to tell their children bedtime stories remotely, with the technology of the app meaning parents don’t just […]

Telekom Romania disrupts influencer marketing to burst the ‘filter bubble’

Telekom Romania disrupts influencer marketing to burst the ‘filter bubble’

 Telekom Romania, one of the country’s three biggest telco brands, is bursting millennials’ so-called filter bubbles with a groundbreaking campaign called ‘Swap de vloggeri’ or ‘Vloggers’ Swap’. Using data insights to identify the delineated audiences of the country’s most influential vloggers, the campaign centers on a surprise switch, seeing popular YouTube channel hosts swap […]